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Answers to the top Connected TV questions found on Quora
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With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. How are metrics measured for streaming video?
A. Streaming video can be viewed across different formats, including online, digital video streaming and Connected TV. Each offers different ways for companies to measure the performance of their content. Let’s break a few of them down.
Q. Which platforms could possibly be used for placing a 20-30s non-skippable video ad?
A. There are a few platforms that can be used for 20 or 30 second non-skippable video ads. Where you end up hosting your ads will ultimately depend on what your goals are and what program you think your audience will be watching.
Q. Who produces TV and Internet advertisements?
A. There are a number of ways that brands can get their TV and digital ads produced, depending on the size of their company and timeline or budget constraints. Some brands work with agencies or partners, and others employ in-house teams.
Q. Will streaming services have ads?
A. There are many streaming services that already have ads (AVOD now accounts for a quarter of total streaming time) and there has been a push recently for SVOD platforms to include ad supported offerings to their subscription tier lineup.
Q. With internet advertising becoming more popular, will the television advertising business suffer?
A. Some aspects of the TV advertising business have already suffered, though I wouldn’t necessarily attribute that to the rise of digital advertising. Both digital and TV advertising have their own strengths and weaknesses.
With the rise of CTV / OTT advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.