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Your Performance TV Guide to Back-to-School 2026

The back-to-school (BTS) shopper is buying earlier, planning around summer deal events, and stretching every dollar. With BTS spending projected to top $85 billion in...
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The State of Healthcare Marketing in 2026

Healthcare marketers are facing a defining moment: budgets are under scrutiny, privacy regulations are reshaping data collection, and the pressure to prove ROI has never...
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Your Performance TV Guide to Mother’s Day Audiences 2026

Mother’s Day is a key moment for consumers looking to show appreciation for the moms and mother figures in their lives, and they’re willing to...
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Your Performance TV Guide to Holiday Creative 2025

‘Tis the season of peak competition — and peak opportunity. From October through December, marketers face a highly competitive landscape, but it’s also when audiences...
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Your Performance TV Guide to Holiday Audiences 2025

Q4 is one of the biggest buying moments of the year. As consumers shift from back-to-school shopping and into gift-giving mode, they’re actively researching products...
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Your Performance TV Guide to Back-to-School Creative 2025

The back-to-school season isn’t just about new notebooks and transitional style — it’s a marker of shifting consumer sentiment. After a stretch of economic ups-and-downs,...
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Your Performance TV Guide to Back-to-School Audiences 2025

Back-to-school season signals more than the end of summer — it kicks off a major moment for advertisers. As parents prep backpacks and students refresh...
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Your Performance TV Guide to Summer Audiences 2025

Summer may seem like it’s all sunshine and OOO replies, but make no mistake — it’s a season of big opportunities for brands that know...
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Your Performance TV Guide to Father’s Day Audiences 2025

Father’s Day is a major opportunity for shoppers who want to celebrate the dads and father figures in their lives — and they’re willing to...
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