Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024

2 Min Read

As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer. That’s around a fifth of all subscription revenue — the only platform to come even close to that amount is Disney, and that’s with Disney+, Hulu, and ESPN+ revenues combined.

But while Netflix might be the reigning champ of the streaming world for now, its crown is getting a little loose. While the service’s revenues have been growing, its audience is saturated — reaching more than three-fourths of the entire American streaming subscription market. As a result, Netflix isn’t growing as fast as many of its competitors. By 2025, Netflix’s portion of the streaming revenue pie is expected to drop from 32.4% to 21.3%, with services like Paramount+ and Peacock muscling in on its share. Time will tell how Netflix tries to thwart this attempt on their throne, but with the service’s recent moves to add ad-supported streaming and cut down on password sharing, it’s clear that the streaming giant has a plan in place.

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