Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
From the MNTN Slack — Video Ad Channels Should Be Friends
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate?...
8 Min Read
Read MoreThe Latest Tools Making Every CTV Campaign a Slam Dunk
For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But as a cutting-edge digital tool,...
4 Min Read
Read MoreReal World Performance Wins from MNTN’s Top Retail Advertisers
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As...
6 Min Read
Read MoreClick-Through Attribution: What Is It & How Does It Work?
The digital revolution has transformed the advertising landscape, offering more opportunities to reach a new audience than ever before. But with all the channels out...
7 Min Read
Read MoreIs Double-Dipping on Linear the Key to Capitalizing on Streaming Content?
As media companies continue to spend on big-budget, premium streaming content, they’re looking for ways to get more out of their investment. One of their...
5 Min Read
Read MoreGeofencing vs Geotargeting: Differences & Similarities Explained
At first glance, a geotargeting vs. geofencing comparison may seem fruitless. After all, they both involve geographic data and target users based on their location....
6 Min Read
Read MoreCreative Power: The (Human) Secrets to CTV Ads that Convert
Brands across the globe are developing marketing strategies for a competitive consumer market, which makes the quality of your ad creative more important than ever...
5 Min Read
Read MoreWhich Came First, the Ad or the Show?
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what is quickly becoming a chicken-and-egg...
5 Min Read
Read MoreNetflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024
As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success...
2 Min Read
Read More