What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. The U.S. market is expected to direct $38 billion to CTV advertising in 2026. That scale puts the television screen firmly in the performance mix,...How MNTN Measures Performance Without Clicks: A Deep Dive Into the Verified Visits Model
by The MNTN Team
11 Min Read
Unleashing Performance: How MNTN's Bidding System Delivers Superior Results
by The MNTN Team
8 Min Read
Most Recent Posts
A Tale of Two B2B Case Studies
5 Min Read
Read MoreWhat the ESPN Blackout Says About the Future of TV
5 Min Read
Read MoreHow AI Gives the Gift of the Perfect Holiday Ad
4 Min Read
Read MoreIntroducing MNTN’s Incrementality Reporting for Connected TV
2 Min Read
Read MoreIt’s Time to (Santa) Suit Up…Already
4 Min Read
Read MoreRad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance
5 Min Read
Read MoreColleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV
5 Min Read
Read MoreThe Silver Economy: What We Know About the Senior Generations on Connected TV
6 Min Read
Read MoreFrom DVDs to Ad Fees, Netflix Continues to Evolve
3 Min Read
Read More