Featured Blog Post
Tech

Seeing Is Believing: Inside MNTN's Executive Ads

by Web Team

8 Min Read

You are spending real money on Connected TV. Your ad is airing in living rooms across the country, against shows people actually watch on premium networks like Peacock, ESPN, and HBO Max. But unless you’re intentional about it, you may...

Most Recent Posts

What the ESPN Blackout Says About the Future of TV

An alarming thing happened to football fans last Saturday. As millions of Americans sat down to watch college football with friends and family, fans started...

5 Min Read

Read More

How AI Gives the Gift of the Perfect Holiday Ad

It’s called “the most wonderful time of the year,” but for advertisers, this year has extra reason to be merry and bright. As the landscape...

4 Min Read

Read More

Introducing MNTN’s Incrementality Reporting for Connected TV

We know it’s important to understand the true impact of your advertising—especially when it comes to the unique conversions and revenue you’re driving to grow...

2 Min Read

Read More

It’s Time to (Santa) Suit Up…Already

If it seems like every year the holiday items hit the shelves earlier than the last, this year you’d be right. With the winds of...

4 Min Read

Read More

Rad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance

Nostalgia can be powerful. It helps people to remember things or situations that are familiar, and often instills a sense of security—something we all could...

5 Min Read

Read More

Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go...

5 Min Read

Read More

The Silver Economy: What We Know About the Senior Generations on Connected TV

This post was produced in partnership with Coming of Age, a Lever Interactive company that specializes in marketing to audiences over the age of 50....

6 Min Read

Read More

From DVDs to Ad Fees, Netflix Continues to Evolve

When Netflix announced that they were launching an advertising-supported tier, speculation over the details of their future offerings spread like wildfire. From who they were...

3 Min Read

Read More

7 Audience Segments Travel Brands Should Be Targeting

Despite the current state of economic uncertainty, people are choosing to spend on travel. Nearly 70% of consumers reported that they’d travel in summer of...

5 Min Read

Read More

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.