Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Who’s Your Audience? President’s Day
You might still be riding the high from yesterday’s Big Game, but we’re looking ahead to the next holiday just around the corner—President’s Day. Your...
3 Min Read
Read MoreCTV Polishes the Halo of the Other Performance Channels in the Ad Mix
In this time of economic uncertainty, advertisers are carefully assessing their ad strategies to make sure they are getting the most out of their budgets....
4 Min Read
Read MoreWhy the Big Game is TV Advertising’s New Year
Fast Company called it the ‘hype cycle’, CNET coined it a ‘showcase,’ while Kantar named it one of the “quickest sell-outs in history.” And that’s...
4 Min Read
Read MoreThe Living Room Still Reigns Supreme
The past few years have certainly been golden ones for streaming, as it finally outgrew the clutches of linear TV to become the dominant way...
4 Min Read
Read More83% of US Households Have a Smart TV and/or a Streaming Device
We all know that consumers have increasingly turned to streaming services to watch their favorite TV and movie content. But how (and where) are they...
2 Min Read
Read MoreHalo From the Other Side: How CTV Lifts Every Ad Channel
Connected TV has transformed the television into a performance marketing powerhouse, but the platform isn’t just changing the face of TV: it’s boosting outcomes across...
4 Min Read
Read MoreA Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.
When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the...
4 Min Read
Read MoreStreaming Ad Spend Will Surpass Linear by 2025
As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV,...
2 Min Read
Read MorePredictions For Connected TV in 2023
Much has been made of CTV’s big year in 2022. From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was...
6 Min Read
Read More