Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
It’s Time to (Santa) Suit Up…Already
If it seems like every year the holiday items hit the shelves earlier than the last, this year you’d be right. With the winds of...
4 Min Read
Read MoreRad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance
Nostalgia can be powerful. It helps people to remember things or situations that are familiar, and often instills a sense of security—something we all could...
5 Min Read
Read MoreColleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV
If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go...
5 Min Read
Read MoreThe Silver Economy: What We Know About the Senior Generations on Connected TV
This post was produced in partnership with Coming of Age, a Lever Interactive company that specializes in marketing to audiences over the age of 50....
6 Min Read
Read MoreFrom DVDs to Ad Fees, Netflix Continues to Evolve
When Netflix announced that they were launching an advertising-supported tier, speculation over the details of their future offerings spread like wildfire. From who they were...
3 Min Read
Read More7 Audience Segments Travel Brands Should Be Targeting
Despite the current state of economic uncertainty, people are choosing to spend on travel. Nearly 70% of consumers reported that they’d travel in summer of...
5 Min Read
Read MoreGo Big or Small With Connected TV Retargeting
This post was produced in partnership with Lever Interactive, a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting...
5 Min Read
Read MoreTravel is Back on Track with Connected TV
The last few years have been a wild and memorable time for everyone. While every business was affected in some unforeseen way, no vertical was...
4 Min Read
Read More57% of Streamers Watch a Mix of Ad-Supported and Ad-Free Services
While some Connected TV watchers have strong opinions on whether they are willing to watch ads while streaming, new data reveals that most streamers are...
2 Min Read
Read More