Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Multi-Touch Attribution: What Is MTA Modeling & How Does It Work?
In today’s digital world, consumers receive marketing messages from a wide variety of platforms and devices, from social feeds to streaming TV ads, search, and...
8 Min Read
Read MoreTV Attribution Models: What Are They & How Do They Work?
The digital era continues to transform TV advertising, and Connected TV (CTV) has firmly overtaken traditional linear viewing in reach and engagement. In 2025, U.S....
7 Min Read
Read MoreMacro vs Micro Conversions: What’s the Difference?
As performance marketers refine their 2025–2026 media plans, one truth remains: focusing only on bottom-funnel purchases can hide the real story behind campaign success. Smart...
9 Min Read
Read MoreWhat Are Micro Conversions? Why They Matter (+Examples)
When you run an ad campaign, you may measure success based on the number of conversions or the volume of people who made a purchase following...
10 Min Read
Read MoreHow Replacements Evolved Their CTV Strategy Into a Model for Long-Term Growth
Welcome to Where Are They Now, our series that revisits top-performing MNTN customers who’ve evolved their Connected TV (CTV) strategies to unlock new levels of...
2 Min Read
Read MoreTV Advertising 101: Pros & Cons of Television Marketing
If it feels like TV advertising has entered a new era, that’s because it has. As of mid-2025, streaming now makes up 44.8% of all...
12 Min Read
Read MoreLocal TV Advertising Costs: 10 Factors to Consider
Marketers often assume viewers skip every ad they see. Reality tells a different story: when an ad feels relevant, 69% of consumers say they’re happy...
7 Min Read
Read MoreQuickFrame AI Launches Subjects to Simplify Creative Consistency
We’ve all seen AI video creative that just looks a little off. The location subtly changes from scene to scene. A character suddenly has a...
3 Min Read
Read MoreAddressable TV Advertising: What Is It & How Does It Work?
With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. But the good news is...
7 Min Read
Read More