Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
MVPD and vMVPD: Differences & Similarities Explained
Both MVPDs and vMVPDs offer access to live and on-demand TV, but the way they deliver content and reach audiences has grown increasingly distinct. As...
7 Min Read
Read MoreSales Funnel Optimization: 10 Strategies for More Conversions
Sales has never been more competitive — and in 2026, businesses that invest in sales funnel optimization are the ones pulling ahead. Whether you’re fine-tuning...
7 Min Read
Read MoreGeotargeting: What Is It & How Does It Work?
As a business owner, you’re constantly looking for smarter ways to reach the right people without burning your ad budget. Geotargeting has become one of...
9 Min Read
Read MorePrime Video Advertising in 2026: Complete Guide for Marketers
Prime Video is no longer just a streaming service. It’s a serious advertising channel for marketers looking to reach engaged viewers on the biggest screen...
8 Min Read
Read MoreDemand Side Platform (DSP): What Is It & How Does It Work?
As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools...
7 Min Read
Read MoreFunnel Building: Step-By-Step Guide for Marketers
If you’re a marketer looking to grow your pool of committed customers and increase both the number and rate of conversions in 2026, you’re likely...
8 Min Read
Read MoreWhat Is Sling Freestream? Channels & How It Works
Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To learn more about Sling Freestream, please visit their...
6 Min Read
Read MoreWhat Is Pluto TV? Pricing & How It Works
Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Pluto...
5 Min Read
Read MoreCost Per Acquisition (CPA): What Is It & How To Calculate
In the landscape of marketing metrics, understanding cost per acquisition (CPA) is essential for managing and optimizing marketing budgets effectively. By calculating CPA, businesses can...
4 Min Read
Read More