Who’s Your Audience: Father’s Day
by Melissa Yap
2 Min Read
Your destination for the latest CTV stats, trends, and insights
2 Min Read
As the Connected TV landscape rapidly evolves and grows, it may seem increasingly difficult to navigate for marketers who still haven’t added this channel to their marketing mix. By analyzing ad transaction trends, however, it gets a bit easier to see where other businesses are finding success. In their State of Connected TV/OTT: 2019 Ad Supply Trends Report, Pixilate found there was a 330% rise in worldwide programmatic OTT/CTV ad transactions in 2019. And with eMarketer estimating that CTV ad spend will reach $9 billion in the U.S. alone in 2020, it seems the future for programmatic CTV advertising is looking bright.
Unfortunately some advertisers are still missing out on the power of Connected TV ads, despite its obvious advantages. There’s little barrier to entry for marketers with years of experience in digital advertising, as the targeting and measurement are practically the same as a digital channel. The major difference, and it’s a big one, is ad delivery is through OTT devices and smart TVs, making for a much better user experience. Once more digital-native advertisers realize the opportunity, we can expect to see growth numbers exceed 2019’s by a longshot.
How Could Disney+ Reshape Kids’ Digital Video Consumption?
Disney+ has the potential to add a new generation of TV watchers who are used to more digital media consumption, though it remains to be seen how exactly it will reshape kids’ video/TV landscape.
TV Viewership & Video Marketing Trends: 8 Predictions for 2020
The TV and digital video landscape is noisy, and understanding the video viewing trends for CTV, OTT, and programmatic ads is crucial for marketers in deciding where to invest their video marketing efforts.
Why Marketers Need to Think Addressable CTV—ASAP
Streaming is here to stay, and truly addressable TV campaigns are now within reach for brands willing to invest in the right approach—with the right partners.
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