Connected TV

Streaming Makes Up 33.7% of Total TV Viewing Time

Your destination for the latest CTV stats, trends, and insights.

Streaming Makes Up 33.7% of Total TV Viewing Time

2 Min Read

During the summer months, we often expect TV viewing time to decrease as consumers spend more time outside enjoying the warmer weather. But according to Nielsen’s June 2022 The Gauge report, total TV viewing time in June actually increased by 1.9%. This is in large part due to the increased time spent streaming last month, which also hit a record high of 33.7% of all TV viewing. In terms of which streaming platforms captured the most view time, Netflix leads the pack with 7.7% (up from 6.8% in May), likely due to the success of the recent season of Stranger Things. Other platforms like Disney+ (2%) and Prime Video (2.9%) also saw bumps in June.

Broadcast and cable view time, on the other hand, saw declines in viewing time during June. Broadcast’s viewing share dropped by 2.1%, and cable fell from 36.5% to 35.1%. This may be in part due to the end of seasons for a few live sports, which drove a lot of the viewing time for both categories. Ultimately, as more and more sports and their viewers make the move to streaming, it’s possible we will see linear view time drop even further in the future.

Connected TV in the News

NFL+ Opens New Connected TV Play for League in Streaming Wars
Ad Age
The NFL today launched the next iteration of its direct-to-consumer app with some very specific rights around streaming games—and of course it’s called NFL+.

What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions
MNTN Research
As both spending and viewership increase, more data is collected, and targeted ads are delivered, there has been an increased focus on how CTV both follows consumer privacy laws and protects the PII of viewers.

Best Days of Ad-Supported TV May Lie Ahead
Rapid TV News
As Netflix’s growth stalls and as it follows suit with rival streamers by prepping an ad-supported tier, the prospects for such free ad-supported TV (FAST) solutions may actually be even better than their vendors think.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

MNTN uses cookies to deliver a great user experience on and off of our website. By continuing to browse our site, you agree to our use of cookies.