Viewers Watch More of Connected TV Ads

2 Min Read

Longer Ads Are Better on Connected TV

According to a quarterly tracking report published by Extreme Reach, viewers watch more of longer-format commercials via Connected TV. Viewers watch an average of 26 seconds of 30 second spots, suggesting CTV viewers are more engaged with streamed ads. Interestingly, the report states that 15 second ads average a 12 second viewing time, which suggests 30 second spots may be a better format for CTV advertisers since they allow more of a message to be delivered (and received). 

As Connected TV advertising continues to evolve and find its place in the ad world, the numbers keep proving to be a great indicator of its effectiveness. Ad recall is higher, brand lift is higher, and viewers watch more of the ads — all this adds up to an enormous opportunity for advertisers to start streaming their ads on CTV.

Connected TV in the News

Apple TV Plus to Launch on Nov. 1, Cost $4.99 per Month
Variety
The service will launch in over 100 countries, and will be available on Apple devices, the web, and Samsung smart TVs. 

Is There a Place for Facebook in This Market?
Nasdaq
Facebook is looking to challenge Roku, Amazon, and others in the streaming hardware space. But is it too little, too late?

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Sign Up for the Connected TV Report

Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.