Click-Through Rate (CTR): What Is It & How to Calculate
by Cat Hausler
Min Read
Check out Inc.’s excellent coverage on MNTN’s mission to make TV advertising impactful (and accessible) for all. Learn More
3 Min Read
Is brick and mortar dead? Or is it having a moment? Turns out it’s neither of those — in fact, it’s here to stay. The numbers don’t lie, either. In-store shopping topped an estimated $6.3 trillion in the US in 2024, per eMarketer, with in-store retail sales projected to make up over 83% of total retail sales (including e-commerce) this year. Between one million+ IRL stores and 1.8 million online stores in the US, the value of having both an on- and offline presence in your marketing strategy couldn’t be clearer.
Still, actually measuring this impact — especially from a channel like TV — has been notoriously difficult. Until now.
If you have brick and mortar locations, you know your TV commercials have a huge impact on real-world sales. We’re making it easier to measure the influence of your TV commercials on real-world conversions, such as purchases made in your stores, in-store sign-ups, and more.
With MNTN’s Offline Attributions, you can measure that impact with precision:
Measuring the complete impact of your marketing efforts should be seamless. Our process is similar to how you would already measure offline conversions on other performance channels like search and social.
Here’s how it works:
We’ve cribbed the best parts of other performance channels and made them even better:
Want to see how this feature works in action? Level up your performance marketing game and reach out for a demo today.
Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Request a demo today to speak to an expert.