I, Retailer: The AI Trends Making Connected TV Work Harder for Retail Marketers

Summary

What This Session Is About

Is it a coincidence that you can’t spell “retail” without AI? Yes, absolutely, but much like those two letters in that word, AI is becoming central in retail marketers’ playbooks — especially for those looking to maximize the potential of the performance marketing powers of Connected TV. That’s because tools are available now that make retail marketers’ lives a lot easier. And that probably sounds pretty good right as we head into Q2, doesn’t it?

Join MNTN to learn about the latest AI tools and trends helping retail advertisers capitalize on Connected TV. We’ll discuss clever ways to make the tech work for you (and your creative), how AI is redefining the norms of audience targeting, and why 2024 will be a standout year for digital retail advertising.

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