Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s kicked off their CTV efforts with a Performance TV retargeting campaign, creating an audience of consumers who had seen their ads or visited their website but hadn’t converted, while excluding past customers. Shortly after, they layered in prospecting to reach fresh audiences. MNTN’s unique audience suite gave them access to thousands of high-intent consumer groups like parents of young children and consumers who had recently purchased bedding or mattresses. To further enhance their prospecting strategy, Beddy’s launched MNTN Matched™ which enabled them to hyper-target niche audience groups like RV owners — a key demographic that perfectly understood the value of easy bed-making in tight spaces.

Heading into the vital holiday season, Beddy’s wanted to evolve their strategy to accelerate growth. They took a totally new approach to Q4 — rather than focusing solely on Black Friday and Cyber Monday (BFCM), they launched their biggest sale of the year on November 1st, positioning it as “Early Black Friday” with the same discount levels typically reserved for the main event. This strategic shift allowed them to capture consumer attention and holiday dollars before the market became oversaturated.

To help execute this vision, they leveraged MNTN’s Creative-as-a-Subscription™ (CaaS) to quickly repurpose existing high-performing ads. Powered by QuickFrame, CaaS allows advertisers to bundle creative and media to maximize their results on CTV by delivering a constant stream of fresh creative. For Beddy’s new holiday strategy, one ad was enhanced with a black tag graphic reading “Early Black Friday 11.1.24” throughout the video, with end card copy declaring “get ready to shop the biggest sale of the year!”. Another featured “savings all month long” messaging with updated end card copy: “it’s the best time of the year to save! Gift Beddy’s & save all month long.”

This process enabled Beddy’s to quickly adapt their messaging for the holiday push without the added stress of managing creative production.

“With Beddy’s, you have to see the product to get it because it’s so unique,” said Alli Crook, Senior Digital Marketing Manager at Beddy’s. “So, the visual element of CTV advertising has been vital for our brand storytelling.”

Beddy’s new approach to Q4 delivered outstanding results, achieving a blended ROAS 150% above their goal. This exceptional performance validated their decision to reimagine their seasonal strategy and launch their biggest sale earlier in November, capturing consumer attention ahead of the noisy BFCM advertising rush.

But the strong results didn’t stop with the holidays — MNTN has helped Beddy’s to drive consistent long-term performance. Comparing full-year performance from 2023 to 2024, average conversions increased by 35%, while cost per visit (CPV) dropped by 24%.

The benefits of their Creative-as-a-Subscription partnership also extended beyond Q4. Working with local QuickFrame creators allowed Beddy’s to maintain hands-on creative control while leveraging professional production expertise.

“Working with QuickFrame and using Creative-as-a-Service has been so helpful,” Crook said. “We were able to work with local creators, which mattered because our brand requires a lot of attention to detail — we even steam all the beds. So being able to be on set was invaluable. On top of this, QuickFrame and MNTN’s guidance has been key — we’ve learned optimization techniques we didn’t know we were missing. Now we’ve applied those learnings to videos we’ve produced in-house, like our RV ad.”

Looking ahead, MNTN remains integral to Beddy’s growth strategy, driving both sustained year-round performance and exceptional results during critical seasonal periods. Their successful 2024 approach has established a new template for future holiday campaigns. And CTV advertising will continue playing a vital role in educating new consumers about their revolutionary bedding innovation while delivering measurable business results.