CandleScience helps motivated creatives, DIYers, and entrepreneurs make candles, soaps, and scented creations. Their business has grown exponentially since opening in 2004. Ready to take their results to the next level, CandleScience was looking to add a new, highly efficient performance channel to their marketing mix. Due to its ability to reach niche audiences and its high level of measurability, Connected TV (CTV) proved to be the perfect fit for their needs. With a vital time for business coming up — Q4 and the winter holidays — they turned to MNTN Performance TV to increase new business through the end of 2023 and beyond.
CandleScience Burns Bright During Q4, Beating Their ROAS Goal by 918% With MNTN
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Partnering with MNTN allowed us to tap into new, relevant audiences that not only drove additional revenue during the holiday season, but have become a mainstay in our overall integrated paid media strategy.
Madison McLeod
Paid Media Manager, CandleScience
918%
Higher ROAS Than Goal in Q4 2023
12%
QoQ Decrease in CPV
10%
QoQ Decrease in CPA
Objective
Drive New Business by Introducing Candle and Soap Making to Niche DIY Audiences
With very specific offerings to promote, CandleScience was laser-focused on introducing candle and soap making to do-it-yourself (DIY) audiences that they hadn’t previously been able to reach via other channels. As a company in the very noisy ecommerce space (particularly during Q4), they wanted to ensure that they were top of mind with their ideal customers leading up to and throughout the holiday season. With two primary personas to market to — DIY enthusiasts and small business makers — it was vital that their ads consistently reached the right potential customers. MNTN Performance TV enabled CandleScience to accurately target key audiences, driving a significant uptick in new business, among other exceptional results. And what started as an awareness play quickly turned into full-funnel performance.
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