As a company that prides itself on “making bags for humans getting the most out of life,” Dagne Dover needed campaign performance that would get the most out of their budget. They turned to Performance TV retargeting to drive direct-response conversions and revenue.
Dagne Dover Bags 9.9X ROAS and Increases Revenue 78% with Performance TV Retargeting
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We saw an excellent return on ad spend and generated an impressive conversion rate. Working with Mason Interactive and Performance TV really changed how we see retargeting. We were also able to stretch our creative presence and reach our shoppers with ads on TV that captured our brand’s voice—something that clearly made an impact with our audience.
Nicole Weiss
VP of Marketing, Dagne Dover, Dagne Dover
9.9X
ROAS
78%
Revenue vs. Display-Only Retargeting
Objective
Drive Conversions & Revenue
With stylish and practical bags designed “for all the badass, problem-solving humans out there,” Dagne Dover’s quality products and strong brand voice yielded a history of successful performance campaigns. Seeking further growth, they teamed up with their agency partner Mason Interactive to find a way to expand and improve their retargeting efforts to drive even stronger returns.
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