Doheny’s has offered high-quality pool supplies with low prices and fast shipping to customers all over the U.S. since 1967. With over 55 years of success, their marketing team faced a common challenge — how could they grow a company that already achieved significant market share and has a niche audience of buyers?
The Doheny’s marketing team had been running ads on Connected TV (CTV) for well over a year, but they needed their campaigns to generate more revenue year-over-year (YoY) in late spring when consumers would be getting ready to open their pools. They knew that traditional television audience targeting was too broad — and wasted too many impressions — to achieve their lofty goals. That’s why they turned to MNTN Matched. Our proprietary technology gave them the ability to go beyond traditional TV targeting and match directly with the consumers who were most likely to make a purchase after seeing their commercials. The result? Doheny’s marketing team successfully quintupled the site traffic and revenue generated by their CTV campaign, elevating the brand to new heights.