Groomie Club is the premier creator of precise head shaving products for men. Their products are highly rated, but their ideal audience is very specific. So, like many innovative beauty and grooming brands, one of their biggest obstacles was finding the right customers. They faced a common challenge: how to reach these consumers without wasting impressions on audiences that would never buy their products?
For innovative advertisers like Groomie Club, traditional audience targeting just doesn’t cut it. That’s why they turned to MNTN Matched, which uses diverse data sources and advanced predictive models to pinpoint a brand’s most valuable consumers. By harnessing this technology, Groomie Club was able to go beyond traditional TV targeting and match directly with the customers who were most likely to purchase their products — leading to significant boosts in high-quality site traffic and impressive revenue growth.