By refreshing their Performance TV creatives in the weeks leading up to Mother’s Day, Reeds Jewelers showcased how brands can effectively use MNTN Performance TV to take advantage of seasonality and drive better results for their evergreen efforts.
Reeds Jewelers Brought Their Seasonal Offers to Performance TV, Increasing ROAS by 39% and Conversion Rates by 64%
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The ease at which we can update and test creative in MNTN is fantastic. It allows us to stay nimble across mediums and devices during peak holiday seasons.
Colby Raker
Customer Marketing, Reeds Jewelers
39%
Lift in ROAS
64%
Lift in Conversion Rate
Objective
Drive Site Traffic and Sales
Prior to the Mother’s Day season, Reeds Jewelers leveraged MNTN Performance TV to seamlessly activate an evergreen campaign that achieved their monthly performance goals with messaging that celebrated their 75th anniversary.
As Reeds Jewelers approached the holiday, though, the brand wanted to raise the bar and take full advantage of the moment to maximize sales. This meant complementing their 75th anniversary messaging with a timely Performance TV creative strategy that took advantage of this peak shopping holiday.
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