Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN

Maison MRKT and J.LINDEBERG leaned on MNTN’s comprehensive audience suite — whose targeting capabilities they found were more precise than those of traditional platforms like Google and Meta — to reach athletic-focused customers with interest-relevant messaging.

To bolster their lower-funnel efforts, they kicked things off with a retargeting campaign focused on re-engaging lapsed customers and consumers who were familiar with the J.LINDEBERG brand but hadn’t made a purchase. From there, they shifted their sights to acquiring new business with a prospecting campaign targeting golf lovers, frequent outdoor apparel spenders, and country club members using MNTN’s integration with LiveRamp and other trusted data providers.

In support of this audience targeting tactic, they built a dynamic creative strategy that aligned products with viewer interests. For instance, golf enthusiasts saw ads with J.LINDEBERG’s premium golf apparel, while winter sports lovers were served videos featuring the brand’s ski collection. This specialized approach ensured that their high-quality video creative resonated with each person who saw one of their ads.

As an innovator in their industry and when it came to embracing new technologies, J.LINDEBERG is always looking for new ways to further boost their Connected TV efforts. They became an early adopter of MNTN Matched™, a first-of-its-kind technology that goes beyond traditional TV targeting, allowing advertisers to match directly with their most valuable prospects using keywords and AI — all to drive the best outcomes. MNTN Matched allowed Maison MRKT and J.LINDEBERG to get even more pointed with their targeting strategy, with keyword-based audiences that matched their ads with the consumers who were most likely to buy their products.

J.LINDEBERG and Maison MRKT were laser-focused on proving the efficiency of their CTV efforts, and MNTN’s comprehensive reporting suite made this an easy reality.

“The results of J.LINDEBERG’s Performance TV campaigns have exceeded our expectations,” said Amanda Johnson, Vice President at Maison MRKT. “Even with an attribution window that’s more conservative than the typical MNTN customer, we have seen ROAS figures that outperform other tried and true advertising platforms.”

Remember how producing a powerful ROAS was a priority for J.LINDEBERG and Maison MRKT? Well, with MNTN, they got above and beyond what they hoped for, achieving a ROAS that was 9x better than their goal. This result outperformed those of their established digital channels by more than 25%, on average.

With these commanding results in hand, J.LINDEBERG and Maison MRKT embraced a test-and-learn approach to their CTV efforts. They regularly analyzed campaign performance data to make informed decisions, experimenting with different creative lengths and testing various audience targeting strategies. Additionally, MNTN’s TV Network Report showed them that networks like NBC, Samsung TV Plus, and AMC produced the highest number of conversions.

“Being able to see the channels our creatives were serving on, and which ones were the most likely to be engaged with / lead to conversions was crucial for us,” said Johnson. “This type of data helps us to understand our customer on a different level, and feels as though we’re getting a glimpse into their lives behind closed doors.”

What began as an experimental step into television advertising has evolved into a cornerstone of J.LINDEBERG’s digital marketing strategy. With MNTN Performance TV at the center of this, J.LINDEBERG and Maison MRKT will continue to use CTV to engage high-intent audiences and drive meaningful business growth.