Despite Subscription Fees, Audiences Keep Streaming
The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s...Demand Side Platform (DSP): What Is It and How Does It Work?
As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight....Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024
As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV....Ad Exchange: What Is It and How Does It Work?
The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem...Which Came First, the Ad or the Show?
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what...DSP, SSP, and Ad Exchange: What’s the Difference?
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key...