Time Spent Streaming CTV Maintains its Pandemic Growth
More Viewers Sticking With Connected TV There’s no denying consumer habits have changed drastically over the past few months. The...MNTN + Quora Digest
With the rise of CTV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s...MNTN Performance TV Versus YouTube
Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift...Localized Content, Youtube Spending Shifts, & More | Weekly Marketing News
A lot has happened this week in marketing news. Here are some of the headlines that got our attention this...How to Modify Your Connected TV Advertising Strategy During COVID-19
During these times of crisis, it has never been more important for brands to remain sensitive to their advertising efforts...Are This Year’s Upfronts the Last?
This past week would have marked one of the major events in TV advertising—the Upfronts. Or at least it would...