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    Audiences

    Everything to Know About Audience Targeting.

    Tap into countless 3rd party consumer categories, or use your own CRM to build custom highly-qualified audiences.

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      Total Audience Insights

      Tens of Thousands of Third Party Audiences

      Performance TV is fully integrated with the Oracle Data Cloud, giving you access to constantly-refreshed audience segments you can use to build custom audiences, broken down by interests, demographics, geography and more.

      Here's just a sample of the audiences you can reach with Performance TV

      Find Your Own Audience

      With access to tens of thousands of categories, there’s nothing stopping you from finding your ideal audience. Let us show you how to leverage them for conversion-focused Connected TV campaigns.

        Put Your First Party Data to Work

        We’ve helped the world’s largest ecommerce brands intelligently retarget their website visitors for years on web and mobile. Now we’ve brought that capability to Connected TV.

        Our first party audience targeting tools let you serve ads to viewers based on the actions they take on your site—allowing you to create custom messaging that resonates with your audience.

        Focus your
        audience using

        Visits

        • Time of last visit
        • How often they visited
        • Average time spent on site
        • Time since last conversion
        • Pages they visited

        Activity

        • Items they shopped for
        • Value of items in cart
        • Average viewed item value
        • Number of items in cart
        • Average purchase amount

        Location

        • Country
        • State
        • ZIP
        • DMA
        Include or Exclude 1st Party Audiences

        Tap Into Your CRM

        Our integration with Oracle OnRamp makes your CRM actionable. Just upload your data and our technology matches it with existing audiences, enabling you to target your CRM data with Connected TV campaigns.

        Oracle Data Cloud

        Total Audience Insights

        • Behavioral
        • CRM
        • Audience
        CRM Data
        Created Name Data Type Records Campaigns Controls
        11/27/21 East Coast-High Value Email 20,340 2
        11/05/21 House Hold IP 135,190 1
        10/01/21 Florida Compression Gear Email 29,854 3
        09/02/21 Q1 Mark Up Email 356,560 4

        Industry Leaders Choose MNTN

        Your Audience is Out There

        Reach them with conversion-focused Connected TV campaigns. Let us show you how easy it is to get started.

        Request Demo

        The Latest Connected TV News

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        Get the latest CTV news, straight to your inbox.

        Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.

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          Frequently Asked Questions

          Advertising with MNTN Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using MNTN Audience Extension. Request a demo to learn more about advertising using MNTN Performance TV.

          Unlike traditional TV advertising, advertising with MNTN Performance TV is a true performance marketing channel for the following reasons:

          • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
          • You can track your TV ad performance on both the MNTN platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because MNTN Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

          Request a demo today to learn more about MNTN Performance TV.

          MNTN offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. MNTN Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about MNTN Performance TV.

          With MNTN, you can quickly launch your own MNTN Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the MNTN platform. Request a demo today to start advertising on CTV.

          Good question, there are several differences between MNTN Performance TV and paid search advertising. Let us break it down for you.

          Targeting
          MNTN Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using MNTN Performance TV advertising may help complement your media mix.

          Cost
          Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your MNTN Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and MNTN Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

          Media and Delivery
          Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

          On the other hand, MNTN Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

          Reporting
          With MNTN Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the MNTN Advertising Suite. The ability to track the effect and performance of TV commercials is now available with MNTN Performance TV.

          Request a demo today to learn about your new performance marketing channel, MNTN Performance TV.

          Yes, you can. This is one of the major benefits of advertising with MNTN Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching MNTN Performance TV campaigns.

          There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

          Yes, MNTN has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.

          Mark Your Calendars

          Need in-depth analysis? Join the industry’s top experts as we explore the trends, data, and insights that define Connected TV advertising.

          Up Next

          The State of TV Advertising in the Connected Age

          30

          Nov

          Thursday,
          November 30, 2021

          1:00 pm ET / 10:00 am PT

          Presented by:

          Check out the full list of upcoming MNTN events and webinars.

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