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    Measurement

    Measure What Matters with Performance TV.

    MNTN Connected TV advertising brings the accuracy of digital reporting to television. Get a clear look at metrics that measure your campaign’s performance, no guesswork needed.

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      Reporting

      Television Ads Meet Digital Precision

      If you ever wanted to know how many site visits your TV ads have generated, you can now. MNTN provides detailed reporting that breaks performance down into the metrics that matter most.

        Return on Ad Spend

        Track revenue generated by your campaign.

        Site & Page Visits

        Track viewers who visit your site.

        Performance by Creative

        Know how individual ads perform.

        Cost Per Site Visit

        See how efficiently your ads drive traffic.

        Performance by Geo

        Locate regions making an impact.

        Network-Level Performance

        See which publishers perform best for you.

        "Nielsen" for
        the New Era

        We’re the only Connected TV ad solution with a TV Network report, giving you insight into the publishers and channels that generate your best ad performance.

        You’ll know which types of content your ideal audience engages with, providing you actionable information to help guide your overall marketing efforts.

        TV Network Name Impressions Conversion Rate Average Order Value Users Reached Frequency Total Conversions Order Value
        Discovery 1,203,112 31.29% $21.74 1,069,735 1.1 680 $14,784.46
        A&E 550,243 22.78% $17.73 527,838 1.0 359 $6,365.24
        Crackle 357,952 20.63% $25.28 384,140 1.0 13 $328.64
        CNN 337,092 22.96% $17.47 315,398 1.1 107 $1,869.32
        Turner 335,264 31.53% $18.42 107,133 3.1 187 $3,443.81
        NBC 317,733 11.39% $34.71 316,759 1.0 9 $312.41
        Fox 184,991 40.00% $25.25 184,333 1.0 2 $50.50
        ESPN 121,528 20.36% $18.52 118,733 1.0 101 $1,870.18
        TNT 103,773 12.10% $16.33 100,529 1.0 19 $310.21
        TBS 95,948 10.24% $15.18 95,065 1.0 13 $197.36
        Viacom US 89,284 27.27% $19.69 76,260 1.2 216 $4,253.66
        Univision 89,181 29.17% $19.65 88,485 1.0 14 $275.06
        Fox Sports 82,118 14.29% $12.52 82,007 1.0 4 $50.08
        MSNBC 75,486 24.64% $25.28 71,176 1.1 17 $429.79

        All Your Reporting, All in One Place

        From Connected TV to display retargeting, get the most detailed analytics in the industry for complete transparency into visits, conversions, spend, and more.


        Build It, Save It, Display It

        Need insight into specific metrics? No problem. Create an unlimited number of reporting dashboards that can be accessed at anytime.

        Visit Rate

        1.16%

        Impressions

        311,284

        Total Spend

        $46,995.38 / $404,157.00

        Viewable Impressions

        55.38%

        172,389 / 311,284

        Return On Ad Spend

        1. 11/18
        2. 11/22
        3. 11/26
        1. 0
        2. 1
        3. 2
        4. 3
        5. 4
        6. 5
        7. 6
        8. 7
        9. 8
        10. 9
        11. 10
        12. 11
        1. ROAS

        Revenue from SH Advertising

        $131,134.45Order Value

        1. RT Green Campaign
        2. RT Cart Campaign
        3. RT General Campaign
        4. RT Premier Campaign
        5. RT Creative Campaign

        Build It, Save It, Display It

        Need insight into specific metrics? No problem. Create an unlimited number of reporting dashboards that can be accessed at anytime.


        1. Display It Your Way

          Select from charts, graphs, meters and more to display your metrics

        2. Choose Your Data

          Choose from countless data points to visualize what matters most

        3. Perfect Your Layout

          Drag, drop, resize, and customize your dashboard exactly how you want it

        Fully Integrated Into Google Analytics

        MNTN Performance TV allows you to measure and verify your Connected TV campaign performance alongside the rest of your performance channels in Google Analytics.

        Measure Connected TV Ad Performance Across the Entire Household

        Cross-Device Verified Visits measures user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you. If a user views your ad but then engages with another paid media source, it won’t take credit for the visit. That means you'll know when someone sees your ad, what device they use to convert, and if your campaign was the reason why.

        01

        User completes an ad (considered viewable by IAB standards) on a household device

        02

        User visits advertiser site on any household device within Verified Visit window

        03

        User converts within conversion window

        Checkout

        Why Use Verified Visits?

        Because no other attribution method gives better insight into which ads influence users to visit your site and convert.

        Free Viewability

        View-through conversions don’t take ad viewability into account. With Verified Visits, you know only viewable ads are counted toward campaign performance.

        Credit Where It's Due

        We want to measure your campaign’s true impact, so if a user interacts with a non-MNTN ad before returning to an advertiser’s site, it is not considered a Verified Visit.

        Industry Leaders Choose MNTN

        Customer Success

        Tulalip Resort Casino

        Tulalip Resort Casino was searching for a way to reach a key, local audience. Seeking to connect with 35+ year old casino enthusiasts with a penchant for luxury hotels and in the market to travel, they turned to Connected TV advertising to leverage precise targeting to find their desired audience.

        They saw a measurable impact on site traffic thanks to their Connected TV campaign, driving an impressive 1.4% site visit rate, with an average cost-per-visit of only $10.91. These numbers are notable for two major reasons; the visit rate exceeds the typical rate for display campaigns, and site traffic was trackable, documented, and measured.

        $0

        Cost Per Visit

        0%

        Site Visit Rate

        See the Case Study Request Demo

        The Latest Connected TV News

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        Get the latest CTV news, straight to your inbox.

        Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.

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          Frequently Asked Questions

          Advertising with MNTN Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using MNTN Audience Extension. Request a demo to learn more about advertising using MNTN Performance TV.

          Unlike traditional TV advertising, advertising with MNTN Performance TV is a true performance marketing channel for the following reasons:

          • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
          • You can track your TV ad performance on both the MNTN platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because MNTN Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

          Request a demo today to learn more about MNTN Performance TV.

          MNTN offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. MNTN Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about MNTN Performance TV.

          With MNTN, you can quickly launch your own MNTN Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the MNTN platform. Request a demo today to start advertising on CTV.

          Good question, there are several differences between MNTN Performance TV and paid search advertising. Let us break it down for you.

          Targeting
          MNTN Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using MNTN Performance TV advertising may help complement your media mix.

          Cost
          Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your MNTN Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and MNTN Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

          Media and Delivery
          Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

          On the other hand, MNTN Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

          Reporting
          With MNTN Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the MNTN Advertising Suite. The ability to track the effect and performance of TV commercials is now available with MNTN Performance TV.

          Request a demo today to learn about your new performance marketing channel, MNTN Performance TV.

          Yes, you can. This is one of the major benefits of advertising with MNTN Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching MNTN Performance TV campaigns.

          There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

          Yes, MNTN has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.

          Mark Your Calendars

          Need in-depth analysis? Join the industry’s top experts as we explore the trends, data, and insights that define Connected TV advertising.

          Up Next

          The State of TV Advertising in the Connected Age

          30

          Nov

          Wednesday,
          November 30, 2021

          9:00 pm ET / 6:00 pm PT

          Presented by:

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