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Measurement
Measure What Matters with Performance TV.
MNTN Connected TV advertising brings the accuracy of digital reporting to television. Get a clear look at metrics that measure your campaign’s performance, no guesswork needed.
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Television Ads Meet Digital Precision
If you ever wanted to know how many site visits your TV ads have generated, you can now. MNTN provides detailed reporting that breaks performance down into the metrics that matter most.
Request DemoReturn on Ad Spend
Track revenue generated by your campaign.
Site & Page Visits
Track viewers who visit your site.
Performance by Creative
Know how individual ads perform.
Cost Per Site Visit
See how efficiently your ads drive traffic.
Performance by Geo
Locate regions making an impact.
Network-Level Performance
See which publishers perform best for you.
"Nielsen" for
the New Era
We’re the only Connected TV ad solution with a TV Network report, giving you insight into the publishers and channels that generate your best ad performance.
You’ll know which types of content your ideal audience engages with, providing you actionable information to help guide your overall marketing efforts.
| TV Network Name | Impressions | Conversion Rate | Average Order Value | Users Reached | Frequency | Total Conversions | Order Value |
| Discovery | 1,203,112 | 31.29% | $21.74 | 1,069,735 | 1.1 | 680 | $14,784.46 |
| A&E | 550,243 | 22.78% | $17.73 | 527,838 | 1.0 | 359 | $6,365.24 |
| Crackle | 357,952 | 20.63% | $25.28 | 384,140 | 1.0 | 13 | $328.64 |
| CNN | 337,092 | 22.96% | $17.47 | 315,398 | 1.1 | 107 | $1,869.32 |
| Turner | 335,264 | 31.53% | $18.42 | 107,133 | 3.1 | 187 | $3,443.81 |
| NBC | 317,733 | 11.39% | $34.71 | 316,759 | 1.0 | 9 | $312.41 |
| Fox | 184,991 | 40.00% | $25.25 | 184,333 | 1.0 | 2 | $50.50 |
| ESPN | 121,528 | 20.36% | $18.52 | 118,733 | 1.0 | 101 | $1,870.18 |
| TNT | 103,773 | 12.10% | $16.33 | 100,529 | 1.0 | 19 | $310.21 |
| TBS | 95,948 | 10.24% | $15.18 | 95,065 | 1.0 | 13 | $197.36 |
| Viacom US | 89,284 | 27.27% | $19.69 | 76,260 | 1.2 | 216 | $4,253.66 |
| Univision | 89,181 | 29.17% | $19.65 | 88,485 | 1.0 | 14 | $275.06 |
| Fox Sports | 82,118 | 14.29% | $12.52 | 82,007 | 1.0 | 4 | $50.08 |
| MSNBC | 75,486 | 24.64% | $25.28 | 71,176 | 1.1 | 17 | $429.79 |
All Your Reporting, All in One Place
Get the most detailed analytics in the industry for complete transparency into visits, conversions, spend, and more.
Build It, Save It, Display It
Need insight into specific metrics? No problem. Create an unlimited number of reporting dashboards that can be accessed at anytime.
Build It, Save It, Display It
Need insight into specific metrics? No problem. Create an unlimited number of reporting dashboards that can be accessed at anytime.
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Display It Your Way
Select from charts, graphs, meters and more to display your metrics
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Choose Your Data
Choose from countless data points to visualize what matters most
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Perfect Your Layout
Drag, drop, resize, and customize your dashboard exactly how you want it
Fully Integrated Into Google Analytics
MNTN Performance TV allows you to measure and verify your Connected TV campaign performance alongside the rest of your performance channels in Google Analytics.
Measure Connected TV Ad Performance Across the Entire Household
Cross-Device Verified Visits measures user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you. If a user views your ad but then engages with another paid media source, it won’t take credit for the visit. That means you'll know when someone sees your ad, what device they use to convert, and if your campaign was the reason why.
User completes an ad (considered viewable by IAB standards) on a household device
User visits advertiser site on any household device within Verified Visit window
User converts within conversion window
Why Use Verified Visits?
Because no other attribution method gives better insight into which ads influence users to visit your site and convert.
Free Viewability
View-through conversions don’t take ad viewability into account. With Verified Visits, you know only viewable ads are counted toward campaign performance.
Credit Where It's Due
We want to measure your campaign’s true impact, so if a user interacts with a non-MNTN ad before returning to an advertiser’s site, it is not considered a Verified Visit.
Industry Leaders Choose MNTN
Customer Success
Tulalip Resort Casino
Tulalip Resort Casino was searching for a way to reach a key, local audience. Seeking to connect with 35+ year old casino enthusiasts with a penchant for luxury hotels and in the market to travel, they turned to Connected TV advertising to leverage precise targeting to find their desired audience.
They saw a measurable impact on site traffic thanks to their Connected TV campaign, driving an impressive 1.4% site visit rate, with an average cost-per-visit of only $10.91. These numbers are notable for two major reasons; the visit rate exceeds the typical rate for display campaigns, and site traffic was trackable, documented, and measured.
$0
Cost Per Visit
0%
Site Visit Rate
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Frequently Asked Questions
Advertising with MNTN Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using MNTN Audience Extension.
Request a demo to learn more about advertising using MNTN Performance TV.
Unlike traditional TV advertising, advertising with MNTN Performance TV is a true performance marketing channel for the following reasons:
- You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
- You can track your TV ad performance on both the MNTN platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because MNTN Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.
Request a demo today to learn more about MNTN Performance TV.
MNTN offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. MNTN Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV.
Request a demo today to learn more about MNTN Performance TV.
With MNTN, you can quickly launch your own MNTN Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the MNTN platform.
Request a demo today to start advertising on CTV.
Good question, there are several differences between MNTN Performance TV and paid search advertising. Let us break it down for you.
Targeting
MNTN Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using MNTN Performance TV advertising may help complement your media mix.
Cost
Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your MNTN Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and MNTN Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.
Media and Delivery
Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.
On the other hand, MNTN Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.
Reporting
With MNTN Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the MNTN Advertising Suite. The ability to track the effect and performance of TV commercials is now available with MNTN Performance TV.
Request a demo today to learn about your new performance marketing channel, MNTN Performance TV.
Yes, you can. This is one of the major benefits of advertising with MNTN Performance TV, ease of use and portability of your existing creatives.
Request a demo today to learn more about launching MNTN Performance TV campaigns.
There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising.
Yes, MNTN has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.