How MNTN Rewrites the Rules of ABM

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

There is no question that accounts-based marketing (ABM) works. 70% of marketers use ABM and 91% of marketers find that ABM-driven sales result in larger deal sizes. However, everyone is using the same playbook. From email and LinkedIn to retargeting and landing pages, ABM efforts can feel repetitive and make it hard to stand out. B2B brands have an even tougher challenge — reaching their specific audience and staying top-of- mind until they are ready to buy. However, there is a tool you may not be using to succeed in your ABM efforts that you should think about adding: Connected TV (CTV).

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How MNTN Rewrites the Rules of ABM

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