How MNTN Rewrites the Rules of ABM
There is no question that accounts-based marketing (ABM) works. 70% of marketers use ABM and 91% of marketers find that ABM-driven sales result in larger deal sizes. However, everyone is using the same playbook. From email and LinkedIn to retargeting and landing pages, ABM efforts can feel repetitive and make it hard to stand out. B2B brands have an even tougher challenge — reaching their specific audience and staying top-of- mind until they are ready to buy. However, there is a tool you may not be using to succeed in your ABM efforts that you should think about adding: Connected TV (CTV).
