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It’s precise. It’s accountable. It’s easy to understand. Now we’re sharing how we cracked the code on Performance TV attribution.
Let's TalkOur methodology is built on three key principles of effective Connected TV performance attribution.
1. Verified Viewable Ads
2. Customizable Visit Windows
3. Cross-Device Events
No murky explanations here — it really is this simple.
Why not get a second opinion? You can track conversions driven by Verified Visits in your Google Analytics dashboard — right alongside your other performance channels.
MNTN CEO Mark Douglas explains how marketers can attribute outcomes to their Connected TV campaigns accurately and confidently.
Here are the most common questions we’ve heard about MNTN’s TV attribution.
Read Full FAQHave a question on how MNTN handles attribution that we didn’t cover here?
Email it straight to our product team — we’ll answer it.