Run, Performance, Run! Why Connected TV is No Box of Chocolates

Summary

What This Session Is About

You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of what they’re actually going to get when they advertise on the biggest screens in the home. The Honey Pot Company, plant-derived feminine care and personal care brand, embraced CTV for its ability to reach their audiences where they’re at. But what started as a brand awareness strategy has evolved alongside CTV’s performance capabilities to produce even more results. So settle in — yes, just like Forrest on that bench — because we’re going to tell you their story.

Join MNTN and The Honey Pot for an insightful conversation about how their retail brand has grown with Connected TV. They’ll discuss:

• The importance of CTV to reaching the right households
• How performance metrics have been the cherry on top of their CTV strategy
• Strategies for growth as CTV continues to develop as a channel

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