Webinar

TV as a Lower Funnel Performance Engine: It’s No Longer Just About Reach

Presented by:

Summary

What This Session Is About

TV has long been valued for its broad reach. But thanks to the digital DNA of connected TV, TV as a whole has evolved from a reach-based channel to a performance marketing powerhouse. The result? Brands can now use data-driven, audience-first strategies to reach customers further down the funnel, wherever they watch their favorite shows.

Get insights on CTV’s radical advertising transformation and the best lower-funnel strategies for success from MNTN’s content marketing lead Jacob Trussell and customer success manager Maggie Pendergrass. You’ll find out:

How fragmentation is affecting TV’s value proposition, and why performance marketers are thriving despite this shift
Easy ways to get started and maximize profitability with CTV
What makes the best video creative, and why variation is key