From Undervalued to Invaluable: How CTV Powers B2B Ad Strategy
What This Session Is About
Still think Connected TV (CTV) isn’t the right solution for your B2B business? Think again. CTV is a high-impact, demand generation machine — the perfect place to differentiate your brand. Its digital roots not only measure performance on-platform but also provide actionable insights, from audiences to messaging, that can help power your entire ad mix.
Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he outlines how CTV complements and elevates a B2B ad strategy.
After this session, you’ll be able to:
- Understand how adding CTV can bolster your other ad efforts
- Explain how CTV’s wealth of data goes beyond the upper funnel
- Implement tips to transform a CTV campaign into market research that can inform your strategy on other
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