A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

When you have all your systems in place in your business, it can be hard to fathom adding anything new, even if it offers valuable insights. We get it — we’ve been there ourselves. The great news is that while Connected TV is a valuable tool for B2B businesses looking to generate leads and build out their pipeline, it doesn’t need to add more work to your workday. Instead, MNTN’s data can easily integrate into your tried-and-true systems to elevate rather than enervate.

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A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

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