The Small Business Guide to Reporting and Measurement on Connected TV 

When advertising on traditional linear television, it’s difficult to know when — or even if — an ad ran, and campaign reporting is inconsistent, at best. Conversely, with performance-first capabilities similar to other digital channels like Meta or Google, Connected TV (CTV) provides detailed campaign data that gives you full visibility into your results. In this guide we cover all things CTV reporting and measurement so that you know what to monitor in order to tap into the channel’s full performance potential.