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For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of all shapes and sizes. With performance-first capabilities similar to other digital channels like Meta or Google, CTV provides transparent, detailed campaign data, giving you full visibility into your results. In this guide we cover all things CTV reporting and measurement so you know what to monitor to tap into the channel’s full performance potential.
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