The Small Business Guide to Reporting and Measurement on Connected TV 

When you advertise on traditional linear television, it’s hard to know when — or even if — an ad ran. And campaign reporting? Inconsistent, at best. Connected TV (CTV), on the other hand, has performance-first capabilities similar to other digital channels like Meta or Google, which means you’ll get detailed campaign data and full visibility into your results. In this guide, we cover all things CTV reporting and measurement, so you’ll know how to tap into the channel’s full performance potential.