Farmgirl Flowers is a female-founded ecommerce flower company that ships bouquets, vases, single variety arrangements, plants, and more to recipients across the U.S. Leading with the motto “you order, we pick, they’re happy” and wrapping each bouquet with their signature upcycled burlap sacks, Farmgirl Flowers strives to make every order “just as unique as the recipient.”
With a fresh take on the deep-rooted (pun intended) floral industry, Farmgirl Flowers wanted to push boundaries on the advertising front, as well. They’d seen success on traditional digital channels like paid social media and paid search, but they were excited to try something new. Connected TV’s (CTV) performance-first capabilities — like precision audience targeting and detailed reporting — made the channel a natural new addition to Farmgirl Flowers’ marketing mix. To support in launching CTV, they were looking for an easy-to-use advertising platform that would help them to reach new and existing audiences, while capitalizing on major seasonal moments like Mother’s Day. MNTN Performance TV plus Creative-as-a-Subscription™ (CaaS) proved to be just what Farmgirl Flowers needed to produce meaningful, long-term performance.