Your Performance TV Guide to Father's Day 2024

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

Your Performance TV Guide to Father’s Day 2024

“Breaking records” is a recurring theme we’ve been seeing since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now with Father’s Day on the horizon, shoppers are voting with their dollars. Last year’s Father’s Day spending amounted to a record-high $22.9 billion, driven by increased activity across major verticals like clothing, electronic, and personal care. This new edition of our Performance TV guide introduces fresh stats, guidance on the Father’s Day retail landscape, and everything you need to launch a high-performing campaign on Connected TV.

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Your Performance TV Guide to Father’s Day 2024

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