10 Best Demand Generation Tools for Marketers in 2024

by The MNTN Team

6 Min Read

Demand generation is a business practice that plays a critical role in attracting, engaging, and converting leads into loyal customers. But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024?

Here are our top ten picks:

1. MNTN Performance TV

We have to start with ourselves, of course. MNTN Performance TV is a robust Connected TV (CTV) marketing platform that gives you full control over your television advertising campaigns.

With MNTN, you’ll gain access to premium CTV inventory and dynamic targeting tools, allowing you to deliver high-impact streaming ads to those who are likely to be interested in your offerings.

On top of that, thanks to MNTN Performance TV’s intuitive reporting suite, you can easily track what matters most and use those insights to inform the creation of more effective demand-gen messaging.

If you need some extra inspiration, our Creative-as-a-Subscription™ offering lets you tap into a network of performance-minded creative partners.

Moreover, the medium that MNTN leverages gives you the chance to tell your story and share your products’ value proposition. You can also easily swap content in and out of existing campaigns, allowing you to pivot based on consumer response and real-time results.

MNTN is more than just demand-generation software. It’s a full-funnel, performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions.

2. Google Analytics

If we had to pick a “must-have” platform aside from MNTN Performance TV, Google Analytics would be the easy choice. This free tool provides you with insights into web traffic, user behavior, and conversion rates.

By understanding how visitors interact with your website, you can identify opportunities to attract and convert leads more effectively. And with features like audience segmentation, goal tracking, and e-commerce reporting, you’ll have access to invaluable data that will allow you to inform your demand gen strategies and optimize marketing campaigns on the spot.

3. HubSpot

HubSpot is a comprehensive inbound marketing and sales platform that offers a suite of lead nurturing, customer relationship management (CRM), and demand-generation tools. With features like email marketing, social media management, content creation, and marketing automation, HubSpot enables you to attract and engage audiences throughout their buying journey.

But that’s not all the platform offers. It distinguishes itself further by offering extensive customization. You can scale the software to align with the size and mission of your business. It’s also incredibly user-friendly, offering an intuitive interface to streamline all of your marketing processes.

4. Salesforce Pardot

Salesforce Pardot is a powerful marketing automation platform that will empower your team to create, deploy, and manage demand-gen campaigns with ease. With features like email marketing and lead scoring, Pardot enables informed decision-making so you can make the best use of your finite resources.

One of its key value propositions is its native integration with the Salesforce CRM platform, which provides a seamless transition from marketing to sales. However, it’s best to keep in mind that Pardot may not be the best fit for non-Salesforce users.

5. Mailchimp

Email remains one of the most cost-effective and useful marketing channels available, and Mailchimp provides an intuitive and modern interface for creating, sending, and tracking your email-based campaigns. You can personalize content, segment audiences, and measure results with ease.

Additionally, as a leading campaign management tool, Mailchimp also integrates with numerous CRM and e-commerce platforms, allowing you to seamlessly sync data and improve campaign performance. By being diligent with your analytics processes, you can pinpoint what content is making an impact and what content is falling flat.

6. Hootsuite

If platforms like Facebook, Instagram, and other social channels have become foundational elements of your marketing mix, Hootsuite might be an excellent piece of demand-generation software for your business.

The Hootsuite platform has been fine-tuned for social media marketing, building upon the insights provided by native analytics tools built into platforms like X (formerly Twitter) and Instagram.

More importantly, the solution combines data from all of your social channels, providing a holistic view of campaign performance and reach. With it, you can curate content, perform “social listening” to understand consumer sentiments, and conduct comprehensive reporting tasks.

7. Ahrefs

Between native analytics tools and solutions like Google Analytics, it’s easy for pure search engine optimization (SEO)-based tools like Ahrefs to get lost in the shuffle.

But it’s crucial that you don’t sleep on the power of this great platform, as it includes a comprehensive set of SEO tools, such as keyword research, competitor analysis, and site auditing — all of which are designed to help you climb the rankings and maintain an edge over the competition.

With these features, Ahrefs helps you identify content opportunities and improve your rankings. By uncovering high-potential keywords, you’ll be able to take advantage of niche markets and connect with consumers your competitors have overlooked.

8. Leadfeeder

You can never have enough quality leads. And that’s where demand-generation tools like Leadfeeder shine. Integrating with your website, Leadfeeder will help you pinpoint visitors who have shown a strong interest in your products or services.

By tracking website activity and providing detailed visitor profiles, Leadfeeder enables you to prioritize leads and tailor your outreach efforts for maximum impact. You’ll be able to target prospects with personalized content that appeals to their pain points and needs.

9. OptinMonster

OptinMonster is a conversion optimization tool that will help your team capture leads and grow its email list through targeted opt-in forms and pop-ups.

With features like exit-intent technology, A/B testing, and behavior automation, the platform enables you to engage website visitors and convert them to subscribers. Additionally, you can create compelling offers and optimize conversion paths.

As with many of the other demand generation tools on our list, OptinMonster includes a host of integrations, all of which play a substantial role in maximizing your return on investment (ROI).

10. Canva

Admittedly, Canva isn’t like the other options on this list, as it isn’t another piece of pure demand-generation software. Yes, it’s a graphic design platform, but it’s one that allows your team to create stunning visual content for demand-gen campaigns.

With a user-friendly interface and a vast library of templates, images, and graphics, Canva empowers your team to design eye-catching ads, social media posts, and marketing collateral with ease. And by incorporating such visually appealing content into your campaigns, you can capture the attention of your audience and improve brand awareness.

Demand Generation Tools: Final Thoughts

If you want your business to thrive today and through the years to come, you’ll need a steady stream of high-quality leads with strong purchasing intent. As you work to modernize your approach in 2024, diversifying your toolkit with demand-generation tools like the ones outlined above will help you combine creativity with effective marketing best practices to generate meaningful engagement.

Integrating platforms such as MNTN Performance TV, Google Analytics, and Canva into your workflows will help you stand out and fuel business growth.