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The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.
15 Digital Marketing Metrics and KPIs to Measure Performance

by Cat Hausler

8 Min Read

What Is Cost per Lead (CPL) and How Is It Calculated?

by Stephen Graveman

4 Min Read

It’s Time to (Santa) Suit Up…Already

by Isabel Greenfield

4 Min Read

Rad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance

by Cat Hausler

5 Min Read

MQL vs. SQL vs. SAL: What’s the Difference & Why Do They Matter?

by Frankie Karrer

6 Min Read

What Are SQLs? Sales Qualified Leads Explained

by Isabel Greenfield

7 Min Read

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.