Basecamp

Your portal to news, insights, research, and more

Mid-Funnel Marketing: 10 Strategies to Drive Consideration

It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and Connected TV (CTV) let...

8 Min Read

Read More

TV Advertising for Small Business: Does It Work?

For years, television advertising felt like a luxury reserved for big brands with deep pockets and tolerance for uncertain results. Traditional buys demanded large upfront...

8 Min Read

Read More

What Is Retargeting? How It Works (+ Proven Strategies)

You did the hard part: getting someone to your site. Now comes the follow-up. Because even high-intent visitors do not always convert on the first...

8 Min Read

Read More

What Is Interest-Based Targeting? How It Works (+Strategies)

Interests are often the difference between an ad that feels relevant and one that gets mentally filed under “not for me.” That relevance matters now...

8 Min Read

Read More

What Is Psychographic Targeting? How It Works (+Strategies)

Demographics can tell marketers who they’re talking to. They’re less helpful when you need to know what will actually make someone care, click, and convert....

9 Min Read

Read More

What Is Demographic Targeting? How It Works (+Strategies)

Marketers have more audience signals than ever, which is helpful, until the targeting strategy starts to look like a junk drawer of segments, assumptions, and...

9 Min Read

Read More

What Is Contextual Targeting? How It Works (+Strategies)

Marketers have spent years chasing the perfect audience signal. But as digital advertising becomes more privacy-conscious and consumers move across more screens, one thing remains...

8 Min Read

Read More

Return On Ad Spend (ROAS): What Is It & How To Calculate

As digital marketing matures, return on ad spend (ROAS) remains one of the clearest digital marketing metrics for tracking advertising effectiveness. For marketers working to...

4 Min Read

Read More

Cost-Per-Click (CPC): What Is It & How to Calculate

Pay-per-click (PPC) campaigns are a staple of performance marketing. Paying only when someone interacts with your ad content is a smart way to retain control...

5 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.