by The MNTN TeamOTT Viewership Statistics & Industry Growth Trends (2024)
by The MNTN Team
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Connected TV (CTV) has quickly become one of the most powerful marketing mediums for today’s biggest brands. CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. You can target users while they’re watching content on their favorite streaming service, such as Hulu, Amazon Prime, or Netflix.
Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples.
Here’s a list of some of our favorite connected TV examples, along with an exploration of what made each piece of content so great.
1. Steve-O Demos MNTN Campaign
MNTN teamed up with Steve-O to take something that can be a little dry — like a tech demo — and make it fun and engaging. Steve-O is known for his wild stunts, making him the perfect spokesperson to bring energy and excitement to a demo that was about performance-driven advertising. The ad creatively showcased MNTN’s capabilities while keeping viewers entertained.
2. Volvo Introduces the Ambience
Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. The content created an intriguing ambience (get it?) designed to make consumers eager to learn more about the vehicle. Volvo’s marketing team capped things off with a clear call to action (CTA) to capitalize on viewers’ interest.
3. Buick Showcases the Power of Storytelling
Buick’s “Exceptional by Design” ad campaign took viewers on a journey from vehicle conceptualization to design and, ultimately, production. The video features someone drafting a 2D drawing of a Buick vehicle and uses a series of quick cuts to progress through the story in a 60-second ad. It’s engaging and immersive from start to finish.
4. CarBravo Uses Humor To Boost Engagement
90% of consumers are more likely to remember a company’s advertisement if the content is funny, according to one 2022 report. CarBravo capitalized on this love of humor with its “Hair Usedphoria” ad. The hyperbolic ad used a male actor with voluminous hair to highlight the wide range of options customers get with CarBravo. It ended with the tagline, “The only thing with more volume than his hair is our inventory.”
5. Paramount+ Taps Into Nostalgia
Paramount+ connected with several different generations with its Super Bowl ad, “Sir Patrick Stewart Throws a Hail Arnold.” The ad featured Drew Barrymore, Tua Tagovailoa, Patrick Stewart, and popular animated characters Peppa Pig and Arnold. The group attempted to use Arnold’s football-shaped head to escape a glacier but struggled comedically.
6. Subway Teams Up With Sports Icons
CTV advertising isn’t about reinventing the wheel. You can achieve huge success by applying tried-and-true TV advertising strategies to the CTV environment. That’s what Subway did when it teamed up with sports icons Tom Brady and Serena Williams to showcase its newest menu items. Marketers capped off the ad by announcing a 50-sub giveaway program, which encouraged viewers to check out the new menu offerings.
7. Meineke Jokes Its Way to Success
Who says ads have to be long? The car repair brand Meineke captivated viewers with a hilarious 15-second commercial that hit home with its target audience.
In the ad, the male actor substitutes a traditional engagement ring proposal with…well, an improvised version (click the link below to see what we mean). The ad quickly cuts to the chase of the message, telling viewers that just as they wouldn’t wait for a ring to be paid off to get engaged, they shouldn’t wait to take care of important car repairs. The ad encourages viewers to finance repairs with Meineke’s in-house financing program.
8. Fiverr Focuses on Small Businesses
Fiverr makes an emotional connection with viewers in its “It Starts Here” campaign, which showcases how it connected small businesses with important services. The ad targets the tens of thousands of small business owners and reminds them that their goals are within reach — with the right support, of course.
9. Chase Keeps It Simple
Chase is known for its engaging and creative ads. A collaboration with Kevin Hart showed that the Chase marketing team has not lost its touch.
Hart delivers the rhyming lines with flawless timing, creating a catchy 15-second commercial that showcases the unique value proposition of the Chase Freedom Unlimited card (3% cash back on dining and takeout). Hart’s main tagline was “Cashback on flapjacks, baby backs, or tacos at the taco shack.”
10. Geico Mixes Things Up
Geico left its famous Gecko out of the “Say When” ad campaign. Instead, the insurance company’s marketing team created a lighthearted commercial that was relatable to parmesan lovers everywhere.
The voice-over informed viewers that using Geico is as easy as loving parmesan before focusing on a restaurant patron who remains silent while the waiter shreds a pile of cheese on his entree. The ad hits home because it’s comical, relatable, and short, clocking in at just 30 seconds.
Get Started With MNTN Performance TV
All of the brands showcased in this list of Connected TV examples found marketing success by engaging consumers on streaming devices. If you want to tap into the power of CTV advertising, MNTN Performance TV has got you covered.
Our dynamic CTV platform gives you the tools to connect with consumers on your terms. You can build precise audiences from your own CRM lists, previous shopping activity, keywords, and more — all served on premium CTV ad inventory.
The MNTN Performance TV platform makes television advertising accessible to businesses of all sizes. Our intuitive interface simplifies setting up and running CTV ad campaigns. Explore MNTN and unlock the power of streaming ads.
Request a demo to get started.
CTV Advertising Examples: Final Thoughts
Connected TV presents a world of opportunities that your brand can use to engage its audience in fresh and innovative ways. Use these CTV examples to inspire your own creative process, and let MNTN help you craft a winning strategy.
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