Hot Off the Press – February

3 Min Read

It might feel like we just started 2022, but somehow it’s already mid-February! And in that time we have created plenty of content for you to check out. In our thought leadership series, we cover how updated measurement, new and expanded audience targets, and strong branding are part of marketers’ playbooks this year as they look for new and creative ways to make an impact. Next up in our content lineup—just because New Year’s resolution season is over doesn’t mean health and wellness isn’t top of mind (the industry is estimated to double its growth annually in the upcoming years). With that said, we continue to explore unique segments in this space, with audiences such as “Healthy Holistics” and “Travel Vacation” to include in your upcoming campaign planning.

On the webinar front, tune into experts at MediaPost, Maximum Effort, MNTN, and QuickFrame and learn how to apply a “fastvertising” methodology, which delivers “Big Game” quality TV ads at scale without the high price tag and drives measurable results. We also partnered with MarketingProfs to showcase how B2B brands can utilize Connected TV advertising as a demand generation tool. 

Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks!

Advertising on CTV: How to Cut the Hype From Reality

It can be hard to keep track of what CTV ad platform delivers what you need—or what they can do for your brand. Here’s how to cut through the noise.

Read the blog post here.

Who’s Your Audience? – Fitness and Wellbeing Edition

We share some of the weird, wonderful and unexpected audience segments to tap into for your future wellness campaigns.

Read the blog post here.

Keep The Super, Lose the Bowl

Watch as the experts from Maximum Effort, MNTN, and QuickFrame explore how speed, distribution, and technology provide everything needed to deliver a super impact.

Will 2022 be the Year Local Advertisers Invest in CTV?

 Last year, 60% of advertisers looked to make the shift from traditional linear television to CTV.  However, local advertising budgets have yet to follow the same trend. Could 2022 be the year local advertisers take the leap?

Read the case study here.

Toto, We’re Not in Kansas Anymore: Why Advertisers are Taking the Road Less Traveled

The new year is as much about breaking tradition than it is about resolution-making, and it’s safe to say that advertisers are searching for that magic formula that’s going to make an impact.

Read the blog post here.

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