Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. The U.S. market is expected to direct $38 billion to CTV advertising in 2026. That scale puts the television screen firmly in the performance mix,...How MNTN Measures Performance Without Clicks: A Deep Dive Into the Verified Visits Model
by The MNTN Team
11 Min Read
Unleashing Performance: How MNTN's Bidding System Delivers Superior Results
by The MNTN Team
8 Min Read
Most Recent Posts
Rewrite the Rules of Account-Based Marketing with Connected TV
Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s...
3 Min Read
Read MoreGet To Know Connected TV’s Built-In Brand Safety
The internet is an unparalleled resource filled with opportunities to learn, connect, create, and share. But, as we all know, there’s another side, too. The...
4 Min Read
Read MoreWhy MNTN Is Your Platform for Durable Growth
By now, you’ve probably heard about the power of Connected TV — a full-funnel ad channel that gives marketers the power of digital while reaching...
4 Min Read
Read MoreConsumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases
Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study, streaming TV ads will be the hidden gems...
2 Min Read
Read MoreMore FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers
When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year...
3 Min Read
Read MoreNavigating the Sea of AI Solutions in 2023
If you haven’t heard about artificial intelligence (AI) at this point in 2023, we’re equal parts concerned about and proud of you. But if you...
4 Min Read
Read MoreShoppable TV Ad Tech Can Be Intrusive — And Unnecessary
As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even...
4 Min Read
Read MoreNavigating the Growing Connected TV Advertising Landscape
The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer, CTV...
3 Min Read
Read MoreThe Number of Advertisers on CTV Increased 4% YoY in Q1
Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first...
2 Min Read
Read More