Consumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases

2 Min Read

Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study, streaming TV ads will be the hidden gems of the holiday season. Turns out, 39% of savvy shoppers find CTV ads more helpful than those on mobile — a whopping 2.3x more than last year. Holiday streaming content will also be making waves this season, taking the number #1 spot for viewers’ favorite way to watch holiday TV content. 

How will viewers be streaming their holiday content? Glad you asked — this year it’s all about co-viewing, with 94% of viewers planning to watch with friends and family. The survey also found that 57% of viewers prefer ads served on Free, Ad-supported Services (FASTs). Plus, 86% of viewers multitask by shopping while catching their favorite TV shows. Overall, it looks like it’s gonna be one heck of a holiday season for marketers and couch-loving Connected TV viewers alike.

Connected TV in the News

Consumers More Likely to Co-View on Connected TV Than Linear
StreamTV Insider
Connected TV users are paying more attention to the content they’re watching and more likely to engage in co-viewing than their traditional linear TV counterparts, according to a new study from LG Ad Solutions and TVision.

The Streaming Generation Gap Is Smaller Than You Think
MNTN Research
When you picture the typical streaming viewer, who do you see? If you think it’s only younger consumers who are reachable through streaming ads, think again.

Why Spotify Is Growing Its Connected TV Ad Business
Ad Age
Spotify is eyeing Connected TV ad dollars. The music streamer is launching video ads for its CTV apps, beginning with Roku as the first partner, in what will soon be known as the Spotify CTV Partner Network.

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