Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Why CTV is a Performance Priority For Brands in 2023
It has been said many times before but it bears repeating: 2022 was the year of Connected TV. Throughout the year, the platform reached milestone...
4 Min Read
Read MoreThe CTV Challenges Facing Your Brand in 2023
If you’re an advertiser, you probably couldn’t escape the connected TV news—not that you’d want to. From new advances in targeting and measurement to an...
4 Min Read
Read More50.7% of US Internet Users Will Watch AVOD Content by 2023
Over the last few years, conversations about the growth of streaming have focused mainly on subscription video on demand (SVOD). That is in part due...
2 Min Read
Read MoreWhat the C-Suite Wished They Knew Earlier About CTV (And How They’re Preparing For 2023)
“What I failed to understand is that there is a lot of TV advertising that now couldn’t find the viewers because the 18- to 49-[year...
4 Min Read
Read MoreAs more and more consumers make the switch to Connected TV, advertisers have been eagerly following them to this channel with their ad dollars. A...
2 Min Read
Read MoreWhat the World Cup and Black Friday Say About the Future of Ads
Advertisers have a lot to celebrate right now. CTV just had its biggest year yet, as streaming viewership finally bested broadcast and cable TV and...
4 Min Read
Read MoreWhat TV and Media Execs Really Think of CTV Advertising
Connected TV just had its best year yet with 2022, and advertisers, brands, media companies, and even viewers are excited for what’s waiting in 2023....
4 Min Read
Read MoreHow to Make the New Year Newsworthy With Connected TV
If 2023 is any indication, all signs (and data) point to up. By the end of this year, Connected TV advertising spend topped $21 billion...
5 Min Read
Read MoreFear the Walking Dead, Not Poor Ad Performance
The Walking Dead. The Living Room. What do they have in common? They’re both key parts of what makes Connected TV advertising so effective. Okay...
3 Min Read
Read More