What Is Peacock TV? Plans, Pricing, & How to Sign Up

Connected TV

In the fast-evolving world of Connected TV (CTV), platforms like Peacock TV are transforming the way audiences consume entertainment, blending premium content with performance-driven advertising opportunities. 

With over 41 million paid subscribers as of mid-2025, Peacock stands out as a key player in the streaming landscape, drawing in viewers across demographics from sports enthusiasts to families seeking diverse programming. 

Whether you’re a cord-cutter looking for affordable binge-watching or a marketer eyeing targeted ad placements, understanding Peacock’s offerings can help you navigate this dynamic space effectively.

What Is Peacock TV?

Peacock TV is NBCUniversal’s streaming service, launched in 2020, that delivers a vast library of on-demand content alongside live programming, making it a versatile option for modern viewers. It combines the reach of traditional linear TV with digital precision, appealing to the 85% to 90% of U.S. households that now have at least one CTV device.

Who Owns Peacock TV?

Peacock is owned by NBCUniversal, a subsidiary of Comcast, which positions it within one of the largest media conglomerates in the world. This ownership structure allows Peacock to leverage NBC’s extensive content archives and live events.

Types of Content Available

Peacock offers a broad spectrum of content designed to cater to various viewer preferences, from timeless classics to exclusive originals, ensuring something for every demographic.

• TV favorites from NBC, Bravo, and more, including hits like “The Office” and “Parks and Recreation.”
• LIVE sports and events, such as Premier League soccer, WWE, Golf, and Cycling, are attracting sports fans who make up a significant portion of its user base.
• Hit films and Peacock Originals, featuring movies from Universal Pictures and series like “Bel-Air.”
• Daily live news, late-night shows, and always-on Peacock Channels for 24/7 streaming.
• Kids’ movies and shows, with family-friendly options that appeal to households with children.
• Hit Spanish-language TV shows and news from Telemundo.

Peacock’s multi-generational strategy is working. As of 2025, it boasts a 27% household usage rate across the U.S., with a sweet spot audience between ages 18-49.

How to Sign Up for Peacock TV

Getting started with Peacock is straightforward, allowing you to access its content library quickly on compatible devices.

• Visit the Peacock website or download the app on your device.
• Click “Get Started” and choose your plan (Select, Premium, or Premium Plus).
• Enter your email, create a password, and provide payment information.
• Verify your account via email if prompted, and start streaming immediately.

Peacock Channel Plans & Pricing

Peacock’s plans are structured to balance affordability with premium features, with pricing adjusted in 2025 to reflect growing demand and content investments.

Select

The Select plan, introduced as a more accessible entry point, offers limited access to Peacock’s library for $7.99 per month or $79.99 annually, including ads and a curated selection of shows, movies, and live channels (excluding Peacock originals).

Premium

Peacock Premium, at $10.99 per month or $109.99 annually, still includes ads but unlocks the full content library, from NBC and Bravo shows to live sports and Peacock Originals.

Premium Plus

For an ad-free experience (with minor exceptions for live events and select content due to rights), Premium Plus costs $16.99 monthly or $169.99 annually, adding offline downloads and 24/7 access to your local NBC channel.

Does Peacock Have Ads?

So, does Peacock have ads? Yes, Peacock incorporates ads on its lower-tier plans (Select and Premium) to keep costs down, similar to other CTV platforms that blend free access with revenue-generating spots. 

The Premium plan includes limited ads, typically 5 minutes per hour of content, while Premium Plus eliminates them. Though, as mentioned a moment ago, some live sports and events may still feature streaming ads due to licensing.

How Does Peacock Advertising Work?

Peacock advertising leverages CTV’s digital strengths, allowing ads to appear as pre-roll, mid-roll, or post-roll videos during content playback on ad-supported tiers. 

For consumers, this means brief, relevant interruptions that fund affordable access, with targeting based on demographics like age and location to make spots feel less intrusive. 

Advertisers benefit from advanced tracking via NBCUniversal’s ad platform, measuring impressions, clicks, and conversions to optimize campaigns in real time.

Targeting options on Peacock include interests, viewing habits, and household data, enabling precise reach. Tracking tools provide insights into engagement metrics, helping brands refine strategies for better ROAS, much like performance channels in digital marketing.

What Devices Support Peacock TV?

Peacock is compatible with a wide array of streaming devices, including:

• Smart TVs: Android TV, Apple TV, LG Smart TV, Samsung, Vizio Smart TV, Hisense VIDAA, and Roku TVs.
• Streaming Devices: Fire TV, Chromecast, Xfinity, and COX.
• Mobile & Tablets: Android phones and tablets, iPhone, iPad, and Fire Tablets.
• Computers: Chrome OS, macOS, and Windows PC.
• Game Consoles: PlayStation, Xbox, and Meta VR devices.
• Other: Supports up to three simultaneous streams across devices.

Why You Need Performance TV

Want to reach audiences streaming on Peacock and beyond? MNTN’s platform gives you access to premium CTV inventory, including Peacock’s ad-supported tier, so your brand appears where viewers are actively engaged. With AI-powered targeting, automated optimization, and real-time attribution, you get TV marketing campaigns built for measurable performance.

Here’s how MNTN Performance TV helps marketers advertise on Peacock and other top platforms:

• Premium CTV Inventory – Run ads on Peacock’s ad-supported tier and across leading streaming networks with guaranteed placements.
• MNTN Matched – AI-driven targeting ensures your OTT ads reach high-intent audiences most likely to engage.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, proving campaign effectiveness.
• Automated Optimization – AI continuously fine-tunes your campaign, eliminating wasted spend and improving efficiency.
• Reporting Suite – Access real-time insights into performance, audience engagement, and ROI.

Reach Peacock viewers with high-performance CTV advertising—sign up today to get started with MNTN’s self-serve software.

Peacock TV: Final Thoughts

As streaming continues to dominate, and with ad spend continuing to rise, Peacock TV exemplifies how CTV platforms are bridging traditional TV’s impact with digital precision. 

Its diverse content, from live sports to family-oriented shows appealing to multi-generational households, makes it a versatile choice for both consumers and advertisers.