Advertising, Connected TV

Peacock Advertising in 2025: Complete Guide for Marketers

Peacock Advertising in 2025: Complete Guide for Marketers

9 Min Read

Peacock continues to grow as a leading ad-supported streaming platform, offering premium content from NBCUniversal and exclusive original programming. With advanced targeting, flexible ad formats, and real-time performance tracking, advertisers can effectively reach engaged streaming audiences in 2025.

This Peacock advertising guide covers ad options, pricing factors, and best practices to help brands maximize their CTV advertising strategy.

What Is Peacock Advertising?

Peacock advertising allows brands to place OTT ads within NBCUniversal’s premium streaming platform, reaching millions of engaged viewers.

With a mix of ad-supported and subscription tiers, advertisers can leverage various ad formats, from traditional video spots to interactive and sponsorship options. Peacock’s advanced targeting and real-time analytics help brands optimize campaigns for maximum reach and effectiveness.

Benefits of Peacock Advertising

Advertising on Peacock is a cost-effective and accessible way to target the platform’s millions of viewers and effectively boost your brand recognition. Its benefits include:

1. Access to Premium NBCUniversal Content

Advertisers can place their streaming ads alongside top-tier content from NBC, Universal Studios, and exclusive Peacock originals. This ensures brands reach engaged audiences who are watching high-quality, professionally produced programming.

2. Advanced Audience Targeting Capabilities

Peacock allows advertisers to target viewers based on demographics, interests, and viewing habits, ensuring ads reach the most relevant audience. Brands can also leverage first- and third-party data to refine their targeting and improve campaign efficiency.

3. Diverse Ad Formats for Maximum Engagement

Peacock offers a variety of ad formats, including pre-roll, mid-roll, binge ads, and interactive experiences. This flexibility enables advertisers to customize their messaging and maximize engagement across different audience segments.

4. High Viewer Retention and Ad Completion Rates

With non-skippable ad formats and a highly engaged streaming audience, Peacock delivers strong ad retention and completion rates. Viewers are more likely to watch ads in full, increasing brand recall and message effectiveness.

5. Comprehensive Performance Tracking and Analytics

Peacock provides advertisers with real-time reporting and detailed analytics, allowing them to measure impressions, engagement, and conversion rates. These insights help brands optimize campaigns and improve ROI over time.

How Does Peacock Advertising Work?

Peacock advertising operates through programmatic and direct buying options, allowing brands to target specific audiences based on demographics, interests, and viewing behavior. Ads are seamlessly integrated into Peacock’s on-demand content, live programming, and exclusive events, ensuring high visibility. With real-time reporting and performance tracking, advertisers can continuously optimize their campaigns for better engagement and ROI.

Peacock Ad Manager, Explained

Peacock Ad Manager is a simple and user-friendly advertising management interface that gives you exceptional control over every campaign you run. The ads management portal was built for small businesses, making it easy to set up your advertising goals, define your budget, and select a target audience. 

Furthermore, Peacock Ad Manager has built-in optimization capabilities that can help you improve your return on ad spend (ROAS) and other critical marketing metrics based on your stated goals. 

Types of Peacock Ads

When advertising on Peacock, you’ll have your pick of various types of ads, including the following:

Video Ads

Short, non-skippable video ads that run before, during, or after streaming content, ensuring maximum viewer attention. These placements are ideal for capturing engagement during high-demand shows and movies.

Screensaver Ads

Full-screen static or animated ads appear when the Peacock app is idle, keeping brands visible even when content is paused. Since they dominate the screen, they create a high-impact, distraction-free branding opportunity.

Home Screen Banner Ads

These static image ads are placed directly on Peacock’s home screen, making them one of the first things viewers see. This format is a cost-effective way to drive awareness while users browse for content.

Marquee Ads

A seamless, in-content ad format that integrates branding within high-profile Peacock programming. These ads appear naturally on-screen during relevant moments, keeping the viewing experience uninterrupted while reinforcing brand presence.

Binge Ads

A unique sponsorship opportunity that rewards binge-watchers with an ad-free episode in exchange for viewing a brand’s message. This format creates a positive brand association by enhancing the viewer’s experience.

How To Advertise on Peacock 

As mentioned, advertising on Peacock is a straightforward process. You just need to follow these simple steps:

1. Register With Ad-ID

Peacock requires advertisers to register with Ad-ID — a third-party entity that assigns a valid Ad-ID registration code to each creative — before they can submit advertising content. After creating an Ad-ID account, you’ll need to do the same for NBCUniversal; once that is done, you can sign up for the Peacock Ad Manager and start forming your advertising strategy. 

2. Set Your Budget and Campaign Details

Your next step is to set your budget and select your campaign details. The minimum amount required for your campaign depends on the results you’re trying to achieve. But, in general, the barrier to entry is pretty low compared to that of traditional TV marketing.

In any case, as you set up your campaign, you’ll be able to choose specific goals, like generating brand awareness or driving leads, and the platform will optimize your campaign based on your stated goals. 

3. Choose Your Audience

Choosing the right audience is critical to the success of your campaign, and thankfully, Peacock Ad Manager gives you plenty of control over who you advertise to; you can target users based on their location, interests, and viewing habits. 

4. Upload Your Content

Finally, it’s time to upload your content. Peacock accepts a variety of video lengths, including 6-, 15-, 30-, 45-, 60-, and 90-second clips; just make sure you review their creative guidelines so your ad gets accepted. 

In addition, keep in mind that Peacock requires you to submit at least three creatives so the platform can rotate your content, keeping its ads fresh and reducing ad fatigue. 

5. Measure and Optimize

Make use of Peacock’s analytics tools to monitor your campaign’s performance and optimize for future success. 

At the same time, you should also consider using a third-party campaign optimization solution like MNTN, which can offer granular insights and further enhance campaign performance. 

How Much Does It Cost To Advertise on Peacock?

Peacock charges per impression (view), so if you intend to get your content in front of many consumers at once, which you naturally do, expect to pay more. Thankfully, though, you can set an ad spend cap in Peacock Ad Manager, which ensures you’ll stay within your budget. 

With that said, prices can vary significantly between campaigns. Here are the main factors that drive campaign costs:

  • Ad Format – Premium placements like binge ads and marquee ads typically cost more than standard video or banner ads.
  • Audience Targeting – The more refined your targeting (e.g., demographics, interests, behavioral data), the higher the cost per impression.
  • Campaign Duration & Frequency – Running ads more frequently or over an extended period increases overall campaign costs.
  • Bidding Competition – Advertisers targeting high-demand audiences or prime streaming hours may face higher costs due to increased competition.
  • Buying Method – Costs vary depending on whether ads are purchased via self-serve, programmatic, or direct Peacock ad deals.

Peacock Ads Best Practices

Want to get the most bang for your buck? Here are some Peacock advertising strategies to consider:

1. Create High-Quality, Engaging Ad Content

Peacock’s premium content sets a high standard, so your ads should feature crisp visuals, clear messaging, and strong storytelling. Well-produced creative ensures your brand stands out and resonates with viewers in a high-quality streaming environment.

2. Leverage Peacock’s Advanced Targeting Options

Use demographics, interests, and viewing behaviors to refine your audience and improve ad relevance. Combining first- and third-party data allows for more precise targeting and better campaign performance.

Ads that match the tone, themes, or genres of trending shows and movies feel more natural and engaging. This contextual approach enhances brand recall and makes your ad experience feel less disruptive.

4. Optimize for Non-Skippable, Lean-Back Viewing

Peacock viewers are engaged in lean-back entertainment mode, meaning your ads should be concise, visually compelling, and easy to understand. A strong hook in the first few seconds keeps viewers watching and improves retention.

5. Use Data-Driven Insights to Continuously Optimize

Peacock’s real-time analytics provide deep insights into impressions, engagement, and conversions. Regularly reviewing campaign performance allows you to adjust targeting, messaging, and ad placements for better results.

Why You Need Performance TV

Peacock offers premium advertising opportunities—but why limit your reach to just one streaming platform? MNTN Performance TV expands your campaigns across 150+ top streaming networks, ensuring your brand reaches engaged audiences wherever they’re watching.

With MNTN, you get:

  • Premium CTV Inventory – Run ads beyond Peacock on ESPN, CNN, Discovery+, and more, with guaranteed Living Room Quality placements that keep your brand in premium environments.
  • Verified Visits™ Attribution – See exactly when and how viewers engage with your ad, tracking conversions across multiple devices for full-funnel performance insights.
  • MNTN Matched: AI-Powered Targeting – Leverage first- and third-party data to pinpoint your ideal audience and optimize campaign efficiency.
  • Transparent, Real-Time Reporting – Access detailed insights into campaign performance, including which networks and audiences deliver the highest ROI.
  • Creative-as-a-Subscription™ (CaaS) – TV ad production is no longer expensive or complicated—CaaS bundles creative with your media spend for a seamless experience.

Expand beyond Peacock, optimize your results, and turn CTV into a performance marketing powerhouse with MNTN. Launch your campaign today.

Advertising on Peacock: Final Thoughts

Advertising on Peacock is a practice that grants you access to tens of millions of consumers at once. It is affordable and accessible to businesses of all sizes, and it is a great means of familiarizing yourself with the world of CTV ads. On top of that, the Peacock platform is incredibly user-friendly and includes built-in tools you can use to stay on budget.  When you are ready to take your CTV ads to the next level, MNTN Performance TV can help. Our platform will facilitate your Peacock advertising and grant you access to dozens of other streaming channels as well.