Eager to maximize results throughout one of their most historically profitable seasons, summer, Anova used MNTN to launch multiple PTV advertising campaigns. To expand both new and existing business, they simultaneously ran prospecting and retargeting campaigns, which were effortless to create and manage in MNTN’s user-friendly platform.
Audience building was an integral piece to Anova’s PTV strategy and their method of selecting customers to target was unique. Using MNTN’s unique audience suite, Anova first targeted shoppers who were in the market for specific products, and then retargeted based on segments that incorporated user site visit behavior (for example, searching for specific products on their website).
To free up some bandwidth and further support their creative team’s efficiency, Anova enrolled in MNTN’s CaaS. Powered by QuickFrame, CaaS allows advertisers to bundle creative and media to maximize their results on PTV by delivering a constant stream of fresh creative. Anova primarily relied on CaaS for post-production support — they shared existing videos and photos with their CaaS production team, then a dedicated QuickFrame video maker used those assets to create new advertisements.
With a variety of promotions and sales — based primarily around seasonal events — to advertise, it was important to Anova to be able to easily shift their messaging when needed. Partnering with their CaaS team, they created an assortment of different ads to appeal to various customer personas. Some of their ad creative had an organic “grassroots” feel, featuring user generated content (UGC) from real Anova customers, while other ads were produced to appeal to luxury-first audiences.
These ads were all developed at no additional cost beyond what Anova paid in media, allowing them to save thousands of dollars in creative development alone. The production team at QuickFrame estimated that Anova has totaled $112k in savings with CaaS thus far.
