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Advertisers Plan to Increase Their CTV Ad Spend in 2022

More and more consumers are turning to Connected TV this year to consume video content. According to research from Parks Associates, nearly 70% of US...

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Advertising on CTV: How to Cut the Hype From Reality

At this point it sounds like a broken record: Connected TV is booming. More people are streaming TV than ever before (213.7 million a month),...

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Why Advertisers Are Cutting the Big Game and Drafting CTV Instead

There aren’t many events as big as the “Big Game.” Around 100 million people watch the biggest sporting event in the U.S. alone, making it...

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Connected TV is Shoppable TV

Historically, TV advertising has been an upper funnel tactic, a way to create awareness for a brand or product. As TV viewing has shifted with...

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Who’s Your Audience? – Fitness and Wellbeing Edition

If there’s anything the past two years has taught us, it’s to put our wellbeing first. However, it goes well beyond self-care and fitness challenges....

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Will 2022 be the Year Local Advertisers Invest in CTV?

By now, it’s clear that the transition of ad budgets from traditional linear television to Connected TV isn’t slowing down. In 2021 alone, 60% of...

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Hot Off the Press

New year, new batch of content that MNTN is bringing to your inbox. While you were hopefully off enjoying the holidays, we have been working...

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The Gap Between CTV and Linear TV Ad Spend is Closing

As more consumers cut-the-cord on their cable subscriptions, Connected TV advertising continues to take up a larger share of TV ad spend. In fact, according...

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What Experts Say You Need to Know About CTV in 2022

It’s the worst kept secret in advertising: 2021 was the year of CTV. According to eMarketer, U.S. residents streamed over 80 minutes of content a...

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