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Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

They Love MNTN on G2 Too

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Their vast audience targeting options have led us to be able to tweak and refine which segments are served our ads. This lets us go above and beyond our ROAS goals each month. Their platform and dashboard has everything you need, and if you can't find it they will get back to you very quickly with any questions that may come up.

Validated Reviewer on G2

There is so much transparency in the reporting. It is very easy to see the placements and audiences that are working for us and which ones are not, so we can make adjustments and optimizations.

Joshua P.
Validated Reviewer on G2

Ease of use and implementation — from someone who has worked with a lot of demand-side platforms, this has to be the most clear-cut and easiest to use, and you know you aren't getting crappy inventory. The reporting is clear cut and concise, being able to attribute incrementally and adjust accurate household targeting numbers is something a brand campaign often lacks and they have made it so fun and simple.

Jacqueline H.
Validated Reviewer on G2