MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic MNTN Muli-Touch ads—all from a single campaign.
Lighting New York Drives a 12X ROAS with MNTN Performance TV Retargeting
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MNTN Performance TV lets us attach measurable revenue goals to a TV campaign. Which was great since we want to be sure we’re getting the best return on our investment. It proved to be an effective way of getting website visitors back to the site to convert, and delivered results we couldn’t be happier with.
Aaron Covaleski
Digital Advertising Manager, Lighting New York
12.93X
ROAS
Objective
Drive Revenue and Conversions
Lighting New York (LNY) was looking for a retargeting ad solution that would deliver consistently strong revenue performance. MNTN recommended Performance TV retargeting for its ability to integrate television into a direct-response ad strategy; it would reach shoppers whether they were streaming Connected TV (CTV) or browsing on web or mobile. The combination of CTV ads delivering high site visit and conversion rates, along with MNTN Multi-Touch ads reaching users at times of high intent, would ensure the campaign outperformed display-only retargeting.
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