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MNTN Has Transformed Connected TV Into The Third Performance Channel

When it comes to performance marketing, MNTN sits right alongside paid search and social, driving the growth metrics that matter most.

Paid Search

Social

MNTN

CTV

What You Get With MNTN

Fuel Growth

Our self-serve software is built to drive scalable performance with capabilities you’ve come to expect from digital.

Move Faster

MNTN brings unrivaled performance and simplicity to CTV advertising with an intuitive, easy to use, self-serve software.

Work Smarter

Make better informed decisions with accurate, real-time reporting.

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Campaign Setup is Quick and Easy

Our self-serve platform makes TV advertising easy.

Build Your Audience

Generate an audience of your highest-intent consumers with MNTN Matched, plus access thousands of integrated audiences, customizable retargeting tools, and CRM matching — all to generate peak performance.

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Set Your Budget and Goal

Just enter your budget and goal, and our automated media buying tech optimizes your campaign thousands of times per day toward your performance goal.

Upload or Build Your Creative

Drag and drop, or link your Dropbox or Google Drive to easily upload video assets — our platform will automatically ensure they fit streaming TV ad specs.

No video creative? No problem.

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Launch

Deploy campaigns as quickly and easily as search or social.

Report in Real-Time

Measure success with our Rockerbox and Google Analytics integrations and in our real-time reporting dashboard, including conversions, revenue, site visits and more — all with an attribution model built for TV.

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Answers to the Most Frequently Asked Questions About MNTN

Does MNTN really drive lower funnel performance outcomes such as revenue and return on ad spend using just Connected TV ads?

Yes, MNTN’s platform matches your campaigns to the customers that are most likely to take action on Connected TV (CTV). Your customers will see your ads only on the most premium streaming networks, such as Peacock, ESPN, Bravo, and more. In fact, MNTN has direct deals with 150+ channels, ensuring that your MNTN campaign will reach your consumers, no matter what they watch.

Does MNTN require me to run display ads?

No. MNTN only requires advertisers to run on CTV.

MNTN’s platform is self-service. Can I get help with my campaign if I need it?

Yes. MNTN has a team of dedicated experts who work with customers every day to help them achieve their performance goals. Collectively, they possess years and years of experience, including how to solve any challenges your campaigns may encounter and to get the most out of every campaign dollar.

How does MNTN’s automated optimization work?

Just like the most popular paid search and social platforms out there, MNTN’s algorithms were developed with years of testing, learning, and committed engineering resources. Our intelligent, dynamic technology optimizes your campaign thousands of times per day, based on your performance goal.

Do I need data scientists to understand how my campaign is doing?

No. Just as you don’t need a scientific calculator or a small army of data scientists to tell you how your paid search and social campaigns are performing, MNTN’s real-time reporting gives you everything you need to know about your CTV campaign performance. You won’t need assistance to understand MNTN’s straightforward, familiar reporting.

Will I need yield optimization resources to improve my campaign’s performance over time?

No. MNTN takes what it has learned in the years of running Performance TV campaigns for thousands of advertisers of all sizes and in all industries and uses it to automatically optimize campaigns thousands of times a day to achieve the best performance. This saves you time you can use to focus on other things.

The results speak for themselves: in 2022, MNTN’s automated optimizations produced 93% better results than humans could. And in 2023, we launched our upgraded software, Next Gen TV, which lowered our advertisers’ average cost per acquisition (CPA) by another 27%, on average — all while making our campaigns more scalable than ever. Even now, we’re still working to make our optimizations smarter and more effective, because that’s just what you do when your advertisers need to get the best performance out of every campaign.

CTV isn’t a clickable screen. How does MNTN measure results?

MNTN has a proprietary attribution system built for CTV. It’s called Verified Visits. It’s a form of last-click attribution, and this is how it works.

Our system automatically analyzes the UTM tags and other marketing parameters associated with each user’s site visit to understand the referral source that ultimately delivered that visit. If a non-MNTN referral source is detected—either from a paid marketing channel, such as paid search, or an organic marketing channel, such as a CTA button in a marketing email—then MNTN does not take credit for that site visit.

MNTN will only take attributable credit for a site visit if three conditions are met:

A user has seen an advertiser’s MNTN ad.
The user then organically or directly visited the advertiser’s site on a device within the same household.
The ad exposure and the site visit happen within an attribution window of time that the advertiser defines.

This attribution methodology is entirely unique to MNTN and ensures Performance TV is only attributed credit when credit is actually earned. We’ve also integrated MNTN Verified Visits with the latest version of Google Analytics (GA), giving you the ability to use the leader in web analytics to measure the unique site visits your TV ads deliver alongside your other marketing channels.

Not only does Verified Visits make a non-clickable channel attributable. It does it in the same way a clickable channel does.

Does MNTN rely on cookies?

No. While other solutions are reliant on one primary data source for household identification, MNTN’s Identity Graph remains ID agnostic by mapping a variety of signals for connected household devices. This gives us the ability to match your commercials with the right households and accurately attribute outcomes (site visits, conversions, ROAS, etc.) without cookies.

Can MNTN help me advertise on CTV if I don’t have TV-ready creative?

Yes. Two-thirds of MNTN customers have never advertised on TV before using MNTN, and we’ve helped many of them create distinctive, high performing TV ads. This is so important that MNTN acquired a company called QuickFrame to help more advertisers make more, better creative faster and at a lower cost. That includes helping them create ads from scratch, as well as repurposing social and digital video for CTV.

How does MNTN’s pricing work?

MNTN leverages our advertisers’ collective investment to gain the negotiating power of a top purchaser of premium connected TV inventory in the United States. We then use that buying power to provide TV networks with exceptionally high, always-growing forecasts in exchange for increasingly more competitive pricing.

Our pricing model is based on a dynamic CPM (dCPM). You pay for the ads placed on publisher networks, and MNTN keeps a percentage of that for our service. A dynamic CPM (dCPM) pricing model enables our platform to buy the inventory best suited to your goals across multiple channels. We consolidate the multiple associated fees into a single platform fee that is also dynamic because the buys are constantly shifting to maximize performance.

At MNTN, we do not charge a separate retainer or fee for our services and technology, which includes audiences, creative suite, performance analytics, ad-serving, cross-device attribution, viewability, and more.

MNTN is fundamentally accountable and fair. If we don’t hit your goals, you’ll be free to stop using MNTN since we do not require any contracts or commitments.

Why does MNTN use a Dynamic CPM?

A dynamic CPM gives advertisers premium placements without having to overpay for the inventory. The dynamic CPM also fuels our audience-first approach, ensuring we are placing ads in front of users with the highest propensity to achieve your campaign’s performance goal.

That’s why, in the UI, all you need to do is input your budget and goal, and our technology will optimize to hit or exceed that goal within the budget you’ve provided.

Where will my ads run if I use MNTN?

MNTN only serves ads on premium CTV inventory via our direct deals with over 150 TV networks. We call this Living Room Quality Inventory, and it delivers the best possible results.

Can I control which networks will air my ads?

Yes. MNTN’s TV Network report gives you 100% transparency into where your commercials are running. You can use our network blocklists to make sure you’re reaching your audiences on the networks you want.

Does Ryan Reynolds really work at MNTN?

He sure does. So do hundreds of engineers, who work every day to make our platform the leader in Performance TV. We also own QuickFrame, the leading platform for providing video creative at any budget, and we’re the only company offering CaaS, or Creative-as-a-Subscription. By simply spending money on media, you also can get custom-made, high-performing TV creative. Instead of paying production costs, CaaS bundles your creative and media together into an easy, affordable, and effective way to advertise on television. And with packages to fit every budget, any brand can quickly launch multiple ads that are simple to make, easy to test, and proven to deliver results.