MNTN CEO Mark Douglas on Slowing Ad Spend in Start of 2023

MNTN CEO Mark Douglas on Slowing Ad Spend in Start of 2023

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MNTN CEO and Founder Mark Douglas recently joined Caroline Hyde and Ed Ludlow on “Bloomberg Technology” to discuss the ad landscape going into 2023 as advertising spend begins to slow. 

When asked why he thinks this slowdown is happening now, Douglas responded, “It’s occurring for a couple of reasons. I think when you look at paid search and paid social, especially paid social….what you’re seeing there is a lot of concerns about brand safety, around the political discourse on these platforms.”

And when it comes to the television advertising market, he believes there is currently a supply and demand imbalance to contend with, “You have a lot of inventory coming online from Netflix, Disney+, and other suppliers. And brand advertisers are literally not spending more—they’re spending less. So that’s going to create a price war and you’re going to see declining prices.”

But according to Douglas, this decline won’t define the entirety of 2023, “I think you’ll see more growth in the second half [of the year].”

To watch the rest of the discussion, check out the link below.

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